Why you need to become a Transmedia Anthropologist. Right Now.

I invented the word “Transmedia Anthropologist”.

What, you don’t believe me.  See for yourself.  Google Search For “Transmedia Anthropologist“.

I imagined the word when I was trying to come up with a description of how sales people modern experience providers must approach our morphing consumer society.  And I was trying to add some zing to the author bio for my book.

What is a Transmedia Anthropologist.

It’s best if I start by letting Wikipedia and a Dictionary explain the quasi basic meaning of the two words:

“Transmedia storytelling, also known as multi-platform storytellingcross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies. ” – Wikipedia

Definition of ANTHROPOLOGY

1. The scientific study of the origin, the behavior, and the physical, social, and cultural development of humans.  - The Free Dictionary
Stich these two art and sciences together and there you have it.  I know.   It’s weird.  At the Wizard Academy we call it Suessing. But that’s another story.  Moving on.

Why do we need to be Transmedia Anthropologists?

Because if we’re in the sales and service biz, we’re in the people biz.  And if we’re in the people business then understanding how to market tell/share relevant and sexy stories is everything.  There’s so much noise, chaos and confusion distortion distraction sucking the joy out of our lives, not to mention mind numbing mediocrity, if we can’t shimmer and shine, or least stand-above the legions of lame, we’re screwed.

How do we become a Transmedia anthropologist?

Step One (as far as I’m concerned) is to understand the two parts.
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The Anthropologist part has to do with understanding what makes a persons pupils dilute, breathe heavy, lust, love, laugh or trust.  Also what’s benign, repugnant or repellent.  It’s important to become students of human behavior, cultural waves and evolving beliefs.  The better we understand others (and ourselves) the more likely it is that we can create appreciated must-have experiences.  Then we get chosen.  The sale is made. Everybody wins – whee!
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The Trasmedia part is about the how and where we share/tell (communicate) our attention arresting, emotionally jaring connecting charged stories.  Stories about how we can solve thorny problems or make things supremely better.  Right now, the where part of Trasmedia is supremely important.  Why is that you ask?  Because there are a bajillion places and mediums to choose from – Youtube, Facebook, Twitter, Google+, LinkedIn.com, SlideShare, Pinterst, and on and on.  A Transmedia Pro, or Pro In Progress (PIP?) is evergreen observing and open-mindedly experimenting, hugging-it-out with and planting flags in promising platforms/networks/communities.
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Step Two is hooking-up these two arts and sciences to create your own unique, relevant, must-have story, figuring out the best delivery medium (text, video, pictures, audio, etc), and where and which places (in real live and online) are best for sharing your story.
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That’s it.  If we’re not consciously observing and responding to the desires, preferences and prejudices of others (anthropology) and beaming what we know and what we can do for others in all the right ways, and in the best places (transmedia), then we’re sure to perish.  So that’s why we need to become Transmedia Anthropologists.
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Of course, I could be all wrong.  After all, I made the word up.
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What do you think?
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