Thirty-Two How-Tos for Three Types of Real Estate Agents – Chapter Twenty Four from the book Less Blah Blah More Ah Ha – How social savvy real estate agents become trusted, preferred, referred and rewarded.
“”It used to be that the big ate the small. Now the fast eat the slow.” – Geoff Yang
I wanted to close my book with one of my most post popular articles at AgentGenius.com. Also I’d like to express my heartfelt thanks to Benn and Lani Rosales. Benn is the founder and Lani is the new media director for the award-winning real estate blog AgentGenius.com. If you’re not an AgentGenius.com reader today, I encourage you to bookmark or subscribe to their daily dose of insight, what’s new, how-to and what’s next in the real estate business. Run, don’t walk to www.AgentGenius.com
Thank you again to Benn and Lani, my fellow AG writers, friends, and readers. Here you go. . .
There Are Three Types of Real Estate Agents.
- Those that have forgotten more bright ideas than they can remember.
- Those filling their heads with all the new bright ideas they can find.
- Those that have both forgotten more than they can remember and are always on the lookout for new bright ideas.
There Are Three Types of Challenges for All Real Estate Agents
First, the status quo will not maintain your business.
The second challenge is a choice-challenge; choosing solid gold ideas and strategies over fool’s gold.
The third challenge? Moving our chosen ideas out of the imaginary feel-good world of good intentions and into the real world arena of action, implementation, and monetization.
Whichever Type You Are…
I thought these ideas were solid gold and were realistically simple to implement. I plucked these from a fifty-four page list of Twitter-sized ideas submitted by attendees at Prudential Real Estate’s Top Producer Summit conference. Here they are. . .
- Use video chat to meet your relocation clients face-to-face often before they relocate! Be the source of the source!
- Find an article, fact, or something at least once a week to post on your blog or Facebook.
- Start networking in your office! Know your team.
- Offer to sponsor the local high school play! Print their programs in exchange for your contact info on the back!
- Volunteer to read one day a month at a senior home/school.
- Buy an external hard drive and back up your computer weekly.
- Be the water stop sponsor for a local running group.
- Send a “Welcome to your new home” card to the new buyer who purchased your listing, and add them to your mailing list. Even if they weren’t your buyer.
- Always wear a name badge.
- Communicate with your clients based on how they communicate with you.
- Every day that you don’t prospect, ask yourself “Why?” and refuse to use that excuse again.
- Send lots of personal notes.
- Hire a professional photographer to take your listing photos.
- Add free Wi-Fi for all buyer agents when visiting any of your listings.
- Pick one new tool or technology to learn each week and become an expert.
- Start every day with a clear and measurable goal. Know what a successful day looks like before your feet hit the floor.
- Remember anyone can be a client, so be kind when you meet people.
- A thank you goes so much farther when it is handwritten.
- When your buyer has completely moved into their new home, offer to throw a housewarming party for them. Let them invite twenty of their top friends. You, the agent, can buy the food and, of course, a nice bottle of wine. Homeowners buy drinks. Now you are there at their party.
- It’s a price war. Keep getting price reductions.
- Instead of a sign rider saying “Call me,” it should say “Text me for info on this house!!
- Create e-mail signatures for the things you send out often.
- Ask your clients how they would like you to communicate with them. Some prefer e-mail, some phone, others only text.
- Surround yourself with people that support your goals and who are fearless.
- We cannot control the market. We can control our attitude and focus. Become the agent that buyers and sellers seek to make things happen!
- When I get a buyer, I send a mock offer to them right away. Then when I see them or talk to them again, I review it with them. It allows us the chance to answer all questions or concerns before we write the final offer.
- Stop making excuses and devote five hours a week to prospecting.
- A busy day doesn’t mean a good day if you haven’t reached out to five to ten clients in your database of recent contacts.
- In order not to be overwhelmed on my cell phone with inquiries, and to separate new folks from signed clients, I use a unique telephone number from Google Voice. Messages are transcribed and sent to e-mail, or a number can be forwarded to your assistant.
- Luck is predictable. If you want more luck, take more chances, show up more often, try more things.
- Send closing sheets copy (HUD) to clients in January from previous year’s closings.
Remember, Knowing What Others Don’t and Doing What Others Won’t Are the True Two Secrets to Success
I encourage you to implement at least one thing from this list of thirty-two and one idea from a chapter in this book per week. They say it takes twenty-one repetitions to create a new habit; keep that in mind in your quest for sweet success. If you have some ideas or comments you’d like to share, Twitter-sized or otherwise, please send them in an e-mail Ken@LessBlahBlahMoreAhHa.com.
Thanks for reading. If I can be helpful, ping me – Ken Brand 832-797-1779