External Posing is Brand Management
True confessions. I’ve done this, and I do it now. You probably know people who do it too. They’re everywhere. Look in the mirror. The brands/logos we display. The names we drop and the cars we drive. The clothes and those amazing shoes. This is people (me and you?) posing as someone we
aren’t may not be, but want to be seen as.
What does the car you drive say about you? We know how we dress makes an impression. For example, I hate wearing a suit, but on occasion, I’ll wear one to make an impression and when it’s respectful to the people I’m with. Unfair or not, people judge others by the vehicle they drive, how they dress and other external signals. It’s human nature.
External posing is not bad thing. We’re all defining the external perception of our personal brand, whether on purpose, or not. Some would call it Brand Management. And smart.
But some might disagree, believing that they don’t put on airs or bother with packaging. They are who they are. Fair enough and power to the people. But that’s not what I’m talking about. I’m talking to myself and others who might from time to time question themselves when they consciously project/broadcast a physical persona that isn’t exactly how we see ourselves. I’m saying I believe it’s a natural thing to do and it’s smart. Rrunning fatally off the rails happens when we Internal Pose.
Internal Posing is Evil
Internal posing is evil because it shows a disrespect for others, values and promises. Internal Posing is making promises you have no intention keeping. It’s pretending to care, when you could not care less. It’s telling people you’re honest, unbiased, ethical, reliable, punctual and committed, when in reality, you believe that the ends justify the means.
We have to guard against the evils of Internal Posing at all costs. Without respect for others, values and promises, all is lost.
Thanks for reading. If I can be helpful, ping me Ken Brand – 832-797-1779.