Web 2.0

Facebook Is The Most Important Tool Of Your Future. Social Media Is Taking Over The World

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on March 16, 2010

The Average American Spent 7 Hours Connecting, Posting, Lurking, Commenting and Voyering on Facebook in January.

What?  Seriously, 7 hours?  Yes.  According to a study by the Nielson Company, it’s true.  People spend more time on Facebook than they do Yahoo.com.

There’s More!

Amy Porterfield, a gifted writer, shares a detailed, easy to read and interesting collection of sources and perspective titled, 5 New Studies Show Facebook A Marketing Powerhouse.

If your business success is married to people and personalities and conversation and trust, take a few minutes to read Amy’s article, it’s worth every second of your time.

PS.  For my Realtor Icon friends, if you’re wondering how all this Social Media stuff impacts your future, read my article titled: Are You Wagging Your Tail.  Begin Now.  Here’s How.

Cheers.

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Find Your Peeps on Twitter with Tweepz.com

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on May 6, 2009

I was fortunate.  When I signed up for Twitter, my name was available – http://www.Twitter.com/KenBrand 

Because my Twitter name is the same as my real name, I’m easy to find.  Assuming someone wanted to find me?  Anyway, if you’re on Twitter and your trying to find a friend, foe, lover, competitor, vendor, partner, etc. and their Twitter handle is different than their name, they’ll be hard to fine….until now.

This cool website Tweepz.com scans Twitter profile and bio pages, making it easy to find folks by name, location, vocation,etc.  I searched The Woodlands TX and found a few dozen interesting adds.

Check it out.

Tweepz.com

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Realtors + Action + The Butterfly Effect + Serendipity + Cascade Effect + 100th Monkey Effect + Tipping Point = Richeous Possibilities

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on October 24, 2008

Life, vibe, energy, momentum, surprise and delight or decay, atrophy and irrelevance? 

As a career minded real estate agent, you know you gotta unfurl your wings and fly.   It’s easy to be sucked into a vortex of inaction, take a nap, check out and fret out.  My friends, don’t let the gravitational pull and the gusting winds of common and ordinary turn you into the Tin Man.  You gotta create motion to make things happen. You have to flap your wings and fly.

When you’re in motion, universal laws hug you and richeous possibilities lean-in to kiss you .  

Laws like:

1.  100th Monkey Effect – I know it’s weird. I’m not saying you’re a monkey.  Apparently it doesn’t matter of you are a woman or a man or monkey, there’s something to universal intelligence – which is great because I need all the intelligence I can attract, but I digress.  You’ve seen examples of this, haven’t you?  For example, why does a listing languish on the market for 179 days and on the 180th day, three offers appear from nowhere?  Huh – right?

To point the 100th Monkey Effect, I’d get busy with building your social networks online – you know – Twitter.com, Facebook.com, Trulia.com, Zillow.com, Youtube.com, etc.  Get yourself way out there.

2.  The Butterfly Effect – Can a tiny wing beat change the world?  Some say “Yes.”  The take away, do something as small as “Wear your name badge everyday, everywhere!”  Let something unexpected happen.   People ask questions you know.  Wear a goofy name badge, someone identifies you as Realtor, you look smart and you’re wearing a smile too.  They ask you a question and the next thing you know, you have a new fan, client, friend, buyer or seller.”  Hmmmm…is it really that easy.  Sometimes!

3.  The Cascade Effect – Robert Scoble said, “Why do companies tell me they want to create an avalanche but they don’t want to invest in snowflakes?”  Substitute the word “companies” for “real estate agents”.  Tiny delicate snowflake actions, actions like mailing handwritten notecards after you talk to someone, these tiny actions pile up and cascade into a Butterfly Effect.  It’s simple, fast and cheap.  What else are you doing to create a cascade effect?

4.  Serendipity – Sounds like skipping instead of walking doesn’t it.  Sorta.  Albert Hoffman discovered LSD and Louie Pasteur discovered Pasteurization, serendipity played a role.  Chance and opportunity favor the prepared mind.   What fresh discoveries will your prepared mind uncover?  Skip around, engage in conversation with intent, be an active listener, who needs help, solutions, encouragement, information?  Get out and about, talk to people in person and on the phone, open your ears and mind and imagination…unleash serendipity.  It’s fun and surprising. Try it.

5.  The Tipping Point – I know, it’s not easy.  Action every day.  You want to rest or quit or do something else entirely.  Don’t!  Commit to consistent tiny tangible actions.  Make the call, have the conversation, listen actively, send note cards, wear your name badge, engage.  Learn new things – for example, read what other whip smart real estate agents have to say @ Agent Genius Blog or Blood Hound Blog.  Every day after day after week after month – you get the picture right?  That’s the difference between the have’s and the haven’ts, the pretenders and the contenders, the rich and the poor.

I know, it’s all so wispy and pixie dustish….do it anyway.  We can’t control the outcome, only our actions.  Conjure, create and unleash some positive universal laws….start flying today.

If you have some other universal laws or snappy beliefs, let me hear from you, leave your comments below.

Thanks.  Let me know if I can help you – Ken Brand 832-797-1779.

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Web 2.0, Social Media & New School Conversations For Real Estate Icons in The Woodlands, Texas

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on July 24, 2008

Monday morning, I’m going to share thoughts on Social Media, Web 2.0 and Realtor Icon wizardry.  Plus why it’s wise to invest precious time and attention pointed at investigating, embracing and participating in Web 2.0 / Social Media.

I will share a dome slapping SideShare created by Social Evangelist and On-Line Marketing Pro, Marta Z. Kagan.  Her SlideShare creation is provocative, evocative and well…See For Yourself.

For extra credit and unfair advantage, I refer you to Pat Kitano and his Forest Gump Simple explanations of Twitter and FriendFeed – Click, Read & Reap

Pat also has shares thoughts on combining classic old school By Referral
Strategies with new school Social Networking – Click, Read & Reap

Next, I’ll whiz through a brief overview of the web sites below, including; how to sign-in/set-up, personalize your profile, connect, comment, follow and find friends. Also how to monetize and maximize.

Facebook  – Ken Brand 

Trulia

Zillow

YouTubeKen Brand

SlideShareKen Brand

TwitterKen Brand

Agent Genius

Google Juice

Sharing the ideas is the easy part.  Now it’s up to you to join the conversation, contribute, connect and conversate.

If I can aid and abet your journey, call on me, I’d love to help you.

PS.  Want to pursue, attract and master 2.0 possibilities.  Pat Kitano (see above) has created an organized approach. Web 2.0, affordable coaching.   Check THIS out.

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Ken Brand's Facebook profile

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