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Real Estate Market Report – The Woodlands TX – August/September 2009

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on September 4, 2009

Real Estate Market Report For The Woodlands TX – Listing Inventory and Written Sales / August-September 2009 – By Ken Brand from Ken Brand on Vimeo.

Hello Friends,

Wondering what’s going on in The Woodlands TX, real estate market? Are sales up or down? Are prices falling or stable?

It’s been an “interesting” year and compared to real estate markets across the country, we’re blessed.

Year To Date there have been 1,501 Contracts Written (all brokers combined) compared to 1,848 in 08′. That’s 18.7% less. No big deal really. We can all be thankful that our market is the opposite of all the market horror stories we hear about. Sales prices have remained stable.  General sentiment from buyers and sellers is positive.  Yeah.

In August, according the HAR Multiple Listing Service, there were 173 Contracts Written. 7.4% fewer than August 08′. For the first time in months, Listing Inventory fell below previous years inventory. Current For Sale listings = 863. Last year at this time = 880. Average Days On Market for Active Listing Inventory = 106 Days. Average Days On Market for Sold Listings in August = 71 Days.

What does all this mean?

Look at the trend lines. Seasonality is about to kick in. There will be fewer sales and fewer active listings through the end of the year.  Knowing this,  what should we do?

SellersConsider adjusting your price. If you have merchandising/staging things that can be done to enhance the perceived value and your competitive position, act now. Re-examine your marketing. Now is the time to take action.

Buyers – Selection is good. If you’re a 1st Time Home Buyer, time is running out on the 8K Tax Credit, get a move on. Mortgage rates are still at historic rates, which means you can buy more house for your money. No doubt, as the economy improves rates will rise and most likely home prices too. Act now, or?

Real Estate Agents – There will be fewer listing selling opportunities in the last quarter. If you’d like to keep your success steady, you’ll want to increase your personal contacts, conversations and networking. I’ll be publishing more market data in the next few days. Till then, if you need anything or have questions, give me a call: Ken Brand – 832-797-1779. Cheers.

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The Good and Not So Good, Myths and Realities of the Freddie Mac, Fannie Mae Take Over and the Housing and Economic Recovery Act of 2008

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on September 9, 2008

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Originally uploaded by mikebaird

Lot’s of crashing waves, froth, myth, fear mongering and fantasy about what’s going on in the real estate market.

Look before you leap, sleep or snooze and lose.  Understand that real estate markets are hyper local.  That means what’s happening in your exact neighborhood could be different than what is happening in your community, city, village, state, etc.  You’ll want to seek the guidance and candid savvy from a trusted real estate icon.  Someone who can research, interpret and relate. Is now the time to buy?  Could be things will rebound sooner rather than later.

Real estate markets are hyper local, the Housing and Economic Recovery Act is National.

A few key points – Housing and Economic Recovery Act:  

• GSE Reform – including a strong independent regulator, and permanent conforming loan limits up to the greater of $417,000 or 115% local area median home price, capped at $625,500. The effective date for reforms is immediate upon enactment, but the loan limits will not go into effect until the expiration of the Economic Stimulus limits (December 31, 2008).

• FHA Reform – including permanent FHA loan limits at the greater of $271,050 or 115% of local area median home price, capped at $625,500; streamlined processing for FHA condos; reforms to the HECM program, and reforms to the FHA manufactured housing program. The downpayment requirement on FHA loans will go up to 3.5% (from 3%). The effective date for reforms is immediate upon enactment, but the loan limits will not go into effect until the expiration of the Economic Stimulus limits (December 31, 2008).

• Homebuyer Tax Credit – a $7,500 tax credit that would be would be available for any qualified purchase between April 9, 2008 and June 30, 2009. The credit is repayable over 15 years (making it, in effect, an interest free loan).

• Additional Property Tax Deduction – HERA provides a one-year benefit that will be available to all homeowners. Under current law, property taxes are deductible only if an individual itemizes his/her deductions on Schedule A of their tax return. The new provision will permit a deduction of up to $500 ($1,000 on a joint return) for all individuals who utilize the standard deduction and do not itemize. Instructions will be provided on the 2008 tax return when it is distributed at year-end

Want to READ MORE – CLICK HERE

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It’s been a couple of days now.  Yesterday we saw mortgage interest rates fall like bunge jumpers.  Overall consensus - it is a powerful positive.

Here’s an interesting article on how it unfolded.

Mounting Woes Left Officials 
With Little Room to Maneuver

By DEBORAH SOLOMONSUDEEP REDDY and SUSANNE CRAIG
September 8, 2008; Page A1

WASHINGTON — In the end, Fannie Mae and Freddie Mac had no choice.

Summoned to separate meetings on Friday with Treasury Secretary Henry Paulson and other top officials, the two mortgage giants were told they could either agree to a government takeover or one would be foisted upon them.

“We have the grounds to do this on an involuntary basis, and we will go that course if needed,” Mr. Paulson told senior executives at the two companies, who had little idea such a move was coming, according to three people familiar with the meetings.

There was no dramatic trigger, nor was there fear of imminent collapse. Instead, the sweeping government intervention stemmed from a growing realization by Treasury and Federal Reserve officials that the two companies couldn’t survive in their present forms, and that any collapse would be devastating to the economy.

THE REST OF THE STORY

Winners and Losers Score Card – Read IT HERE

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It’s Not Bragging If It’s True -Prudential Real Estate Ranked Highest for Seller Satisfaction in J.D. Power and Associates’ 2008 Home Buyer/Seller Study

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on September 6, 2008

 

Prudential Real Estate Ranked Highest for Seller Satisfaction in J.D. Power and Associates’ 2008 Home Buyer/Seller Study

 

(Houston, Tx) – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, and Prudential Gary Greene, Realtors® announced that Prudential Real Estate ranks “Highest Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2008 Home Buyer/Seller StudySM.

The inaugural study measures customer satisfaction of home buyers and sellers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home selling experience: agent (43%); marketing (38%); office (12%); and services (7%).

Among home sellers, Prudential Real Estate achieved a score of 793 on a 1,000-point scale – and Prudential Real Estate received particularly high ratings from customers in the marketing and office factors.

“We are very proud of this distinction, as it underscores the quality of our affiliates and their hard-working sales professionals, said Laurie Keenan, president of Prudential Real Estate Affiliates, Inc. “Our sales professionals are local experts, and sellers appreciate their ability to market and price homes right — along with providing exceptional, attentive service.”

The team at Prudential Gary Greene, Realtors® works hard to not only meet, but exceed the expectations of its clients – sellers and buyers, explained Marilyn Eiland, Partner, Prudential Gary Greene, Realtors®. “In the current challenging market, our clients want all the expertise and market knowledge we can offer – and by leveraging Prudential’s brand strength, its wide array of product and service offerings and its strong Internet marketing programs, we can provide sellers with the increased exposure they need.”

The J.D. Power and Associates study finds that despite the popularity of home buying and selling resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home buyers and sellers rely on the Internet to facilitate the buying or selling process, with 68 percent of buyers saying that they used Internet tools to help them in the purchase process and 61 percent of sellers reporting that they used a website listing to market their home. In addition, among sellers, online methods are the most important aspect of marketing.

However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home buyers and sellers.

According to J.D. Power and Associates, although the Internet provides home buyers and sellers with the ability to perform some essential tasks – such as listing a home for sale or researching a neighborhood in which to purchase a home – it still does not replace the importance of a good sales professional. Particularly in an uncertain real estate market, professional advice from sales professionals can be especially valuable to buyers and sellers. The knowledge and expertise provided by experienced sales professionals is an important benefit of using a full-service real estate company.

The study also finds that the average time a respondent’s home remained on the market was slightly more than six months, although home sellers represented by the top-ranking real estate companies report that their homes were on the market for slightly less time – approximately five and a half months, on average.

Satisfaction averages 794 among those customers whose homes sold within five months or less, but declines considerably to an average of 730 among customers whose homes took seven months or longer to sell, the study showed. A real estate company that provides sales professionals who are skilled at determining the appropriate market value and listing price for homes, and who can effectively market properties, can help minimize the time that clients’ homes remain on the market – which can save the seller money, inconvenience and anxiety.

Nearly one-half of respondents in the study (46%) reported using recommendations from family or friends to find their real estate sales professional. Approximately 28 percent used the Internet, 23 percent used a sales professional they had used previously and 11 percent used a printed real estate guide.

The study also reports that home buyers were shown an average of 13 homes before they made a purchase. Home sellers reported that, on average, their home was shown 11 times, and about five open houses were conducted before a sale occurred.

The 2008 Home Buyer/Seller Study includes 3,670 evaluations from 3,205 respondents who bought or sold a home between April 2007 and June 2008.

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performancerecords, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of June 30, 2008

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Housing Bill Parsed, Details Explained – Tax Credit, Jumbo Loans and a bit more

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on August 1, 2008

As the fine details about the $300 Billion Dollar Housing Bill become available, I’ll share them here.  Overall, the plan should benefit the housing market and the economy in general.

Unwrapped, Housing Tax ‘Credit’ is Really a Loan — Washington Post

Washington Post, By Michelle Singletary 

July 31, 2008 

There’s been a lot of discussion about how much the new housing bill passed by Congress will help individuals facing foreclosure.

Some will be able to keep their homes, to be sure. But there’s a different provision of the Housing and Economic Recovery Act that I want to focus on — the much-trumpeted tax credit for first-time homebuyers.

A tax credit is much more valuable than a deduction. A credit reduces dollar for dollar the amount of tax you owe. A deduction merely reduces the amount of your income that is taxable.

Under the new law, certain homeowners will be eligible for a tax credit equal to 10 percent of the purchase price of a home, up to a maximum of $7,500. The credit is $3,750 for married couples filing separately. Unmarried people who jointly purchase a home will be able to divide the $7,500 credit.

When I saw the $7,500 amount, I thought, not a bad tax credit. But there are all kinds of catches.

Before you rush to take advantage of this, be aware it’s a loan cloaked as a credit.

“Essentially this is a loan administered through the tax code,” said Gerald Prante, an economist with the nonprofit Tax Foundation. “I question whether the tax code is the best way to do this.”

Financially, the loan has about the best rate and term you can get. It’s interest-free. Homebuyers would be required to repay the government over 15 years in equal installments for any amount received. 

So let’s say you qualify for the maximum credit of $7,500. Considering the price of housing, just about every first-time buyer would qualify. The terms would mean a yearly loan payment of $500 for 15 years, or about $41.67 a month.

You have to begin repaying the credit in the second tax year after you purchase the home. If you sell the house before you pay off the credit, the entire amount becomes immediately due.

However, if you sell and the gain is less than the credit, then you only have to repay up to the amount of the gain. If the homeowner dies before the credit/loan is repaid, any outstanding amount is forgiven.

The new law defines a first-time homeowner as an individual who has had no ownership interest in a principal residence for a three-year period ending on the date of the current home purchase.

 

Also, there’s a small window to this opportunity. The credit applies only to homes purchased on or after April 9, 2008, and before July 1, 2009.

Another catch: High-income homebuyers won’t qualify for the credit. You can claim less of the credit amount the more you earn. The phaseout starts for single filers with adjusted income of more than $75,000 and $150,000 for joint filers. It completely phases out at $95,000 for singles; $170,000 for married couples filing jointly.

The credit is also not available to nonresident aliens or those who qualify for a similar tax credit in the District of Columbia. And you can’t take this credit if your home is financed by the proceeds of a qualified tax-exempt mortgage bond.

There is one other tax-friendly provision. The bill would provide homeowners who claim the standard deduction with an additional standard deduction for state and local real property taxes.

The maximum amount that may be claimed under this provision is $500 ($1,000 for joint filers), according to a summary provided by the Senate Finance Committee.

This particular provision will be helpful to taxpayers who don’t itemize. For example, a family with taxable income of $65,100 to $131,450 could deduct $1,000 of property taxes and pay up to $250 less in federal taxes, according to Nebraska Sen. Ben Nelson (D), who issued a release praising the deduction.

Previously, only taxpayers who itemize were able to take advantage of the property tax deduction. About 35 percent of tax returns include itemized deductions, according to Prante.

Ah, but there’s a catch to this deduction, too. It applies only for the 2008 tax year.

Nonetheless, at least for one year, the property tax deduction will help people who are close to paying off their mortgages and thus don’t have a lot of mortgage interest to deduct. It will also help low- to moderate-income homeowners and people in areas with no or low state taxes but who have high property taxes, Prante said.

Weighing these two tax provisions of the new law, I believe the state and property tax deduction will be the most helpful even though it is available just for one year.

I’m not crazy about the tax credit. This loan masked as a credit increases a homebuyer’s debt.

Yes, it will let some people reduce their tax burden, but the benefit is only temporary.

Top of Page



 

Additional Deduction If you are a homeowner who takes the standard deduction on your federal income taxes and does not itemize, this one is for you. You can now take an additional federal tax deduction of $500, or $1,000 if you are married and filing your tax returns jointly. Again, this one is gravy; you get it in addition to the standard deduction.

Since itemizers are often people who pay a lot of mortgage interest, this deduction will generally benefit people who pay little or none, like those who have paid off their mortgages entirely or close to it. There is one hitch here: you will need to report the property taxes you paid on your tax form. If they are less than $500 (or $1,000 if you are married and filing a joint return), your deduction will be limited to the amount of the property tax you paid.

Reverse Mortgage Changes Reverse mortgages allow older Americans, generally 62 and older, to get a lump sum or a monthly check that comes out of their home equity. They do not have to pay the money back until they stop living there permanently or their heirs sell the house.

The problem with these loans, however, is that they often come with high fees. Moreover, some salespeople pressure borrowers who are applying for the loan to purchase annuities, long-term care insurance or other financial products that are not necessarily in the borrower’s best interest.

The bill tries to address both issues. First, it limits origination fees on reverse mortgages at 2 percent of any loan up to $200,000 and 1 percent beyond that, up to a maximum of $6,000.

The bill also states explicitly that borrowers cannot be forced to purchase an annuity or other financial or insurance product as a condition of qualifying for a reverse mortgage.

Finally, the bill raises the maximum amount that people can borrow. Before, the limits were set on a county by county basis, according to AARP’s legislative policy director, David Certner. The biggest allowable mortgage available anywhere was just over $400,000. Now, there is a nationwide cap of $625,500. 

Redefinition of Jumbo Loans Often, if you want the mortgage loan with the lowest possible interest rate, it has to be small enough to be purchased by Fannie Mae or Freddie Mac from whatever bank or other institution originated it.

Under the new bill, Fannie and Freddie have permanent authority to buy bigger loans in areas with high housing costs. (Temporary measures allow them to buy bigger loans, but those expire on Dec. 31.) They can buy loans up to 115 percent of the local median home price, though they cannot buy any loans larger than $625,500. Any larger loan will generally be a jumbo loan, which will cost more in interest.

A Break for Veterans Lenders will have to wait nine months, instead of 90 days, before beginning foreclosure proceedings on homes owned by someone returning from the military.

Lenders must also wait a year before raising interest rates on a mortgage held by someone returning from military service.

These provisions expire on Dec. 31, 2010.

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What do tea leaves tell us about the Real Estate Market in The Woodlands, Texas?

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on July 24, 2008

Marketreportjuly21thewoodlands
Sales Down 26.24% and Listing Inventory UP 15.46%

Written Contracts for the month of July, based on current velocity, are projected to total 222 Listings Pended or Placed Under Contract.  Last July (2007) there were 301 Listings Pended or Placed Under Contract.  The difference is 26.24%.  26.24% fewer listing placed under contract than last year at the same time.

What else you should know.
From here, sales will slow through February of 2009.  Historically (see graph) the total number of contracts written per month declines.  School begins anew, the holiday season kicks off and seasonally there are simply fewer buyers in the market place.  Also, we expect that “For Sale” listing inventory will ebb for the same reasons.

Sellers:
  Now is the time to make adjustments.  Staging, merchandising, painting, interior and exterior cosmetic enhancements and price adjustments should be made now.  The longer you wait, the harder it will become to sell your property.  Want to sell your property?  Take action now. 

Buyers:  The selection of inventory is healthy, interest rates are expected to climb.  Yes there are fewer sales than last year, but The Woodlands and Houston real estate markets are not even in the same solar system as Florida, Arizona or California.  Real estate markets are local, forget the national news, study local conditions.  SOLD prices have NOT declined, prices have actually appreciated.  It’s not expected to change.  When you find what you like, take action, buy it.

Realtors: Listing Inventory is up, sales are down.  To thrive in this market will require extra effort and actions, actions that are dramatic and remarkable.  More marketing, more connecting, more follow through, more follow up, more communication, more patience, more networking, more service.  Time to step up everything, puny milk toast performance will be wheeled to curb like those big brown trash cans.  If I can support your efforts to shine remarkably, let me know.

Want more market data: Months Supply Of Inventory, Average List Price To Sales Price Percentages, Days On Market, Average Sold Prices – Click HERE for all the gritty details

Want more economic news the Greater Houston Area Economy
and where we’re headed?  Click HERE.

If you have any questions about this material, I’d be happy to help, leave me a comment, or email me at Ken@KenBrand.com or you can call me on my cell phone = Ken Brand 832-797-1779.
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All this real estate market data for The Woodlands is complied from the Houston Association of Realtors, Multiple Listing Service. By Ken Brand

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