Business Building

Is The Future Of Your Future Psychographic? Yes, It Is. Read Why?

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on December 29, 2009

I write a weekly article for AgentGenius.com, a blog for things real estate related. Here’s this monday’s post.

MisfitHas this ever happened to YOU?

Weeks of involvement drag by. You’re not having fun. Pouring yourself into it, people don’t seem to appreciate you. You’re likable. But, you’re not connecting. Relationships aren’t blooming. What’s wrong? This misfit story unfolds when the decision to join a group/organization/tribe/niche, is based on demographics, or worse, random happenstance. What’s wrong? Your Psychographic proclivities are not in alignment with the group you’ve selected — these people aren’t your kind-of-people, you know it and they know it. Ergo, nothing good happens. The fix is simple and quick. When you engage with a tribe that has shared passions, interests, activities and opinions, you click and stick. Now is the time to open your mind and imagination. Let’s talk about how to enjoy, grow, nurture and profit from choosing the right tribes and crafting relevant and effective marketing, advertising and branding. We’ll start with a momentary review of old school demographics, then we’ll dive into the in’s and out’s of new school Psychographics.

You’re familiar with Demographic selling?

If you type “definition: demographic selling” into the Google Search, it returns 4,720,000 results. Demographic selling is old school.

Google Search: definition: demographic selling

Crafting a written plan to develop and grow your business is smart. Demographic considerations play a role in every effective business plan.

Want to slingshot your business from misfit and unfun, to popular, appreciated and wildly brilliant?

Learn all you can about unlocking and unleashing the brilliance of Physcographic-Selling.

WTH Is A “Psychographic”?

If you type “definition: psychographic selling” into Google Search, it returns 66,600 results. (My first thought, the sign of Satan, then, realizing it was Lucifer’s trick to misdirect, I quickly gathered my thoughts and continued…). Google Search Definition: psychographic selling That’s 4,720,00 results for old school “Demographic-Selling” and 66,600 for the lesser known, but brilliant, Psychographic-Selling”. Why lesser known? Because the power of” Physchographic-Selling” is most recently electrified by the omnipresence of the internet, social media, online sharing and boundry-less conversation. Facebook, blogs, Flickr, Youtube, Twitter, LinkedIn, etc., all empower us to engage each other on shared Interests, Activities and Opinions (IAO). Interests, Activities and Opinions are Psychographic variables. It’s easier than ever to find new friends and join new tribes. Here’s more, a snippet from Buzzle.com on the definition of “Phsychographic Selling”.

Psychographic variables are also known as IAO variables – Interests, Activities and Opinions. The seller needs to analyze these 3 factors primarily in order to understand the psyche of the customers. Then he can adopt a suitable marketing strategy, or he can alter an existing marketing strategy. The habits that consumers generally display with regard to a certain class of products will determine their reaction to the product that a seller is offering them. Psychographic Segmentation Variables The variables that come into play when we speak of psychographic segmentation are primarily psychological in nature. The following variables could be said to be a part of the process of psychographic segmentation.

  • Interests
  • Activities
  • Opinions
  • Behavioral patterns
  • Habits
  • Lifestyle
  • Perception of selling company
  • Hobbies

Because the real estate business is personal in nature and success is won or lost on the basis of “trust”, when planning and strategizing on tactics to grow your real estate business success and profitability, Phychographic considerations add muscular-mojo to your plan.

Psychographic-Selling Mojo

People with similar interests, shared beliefs and in-common hobbies like each other. People trust people they like. People hire and referral recommend people they like and trust. This is why understanding Psychographics and it’s IAO (Interests, Activities and Opinions) variables is important. To deepen connection, forge strong relationships, earn trust and have fun, it’s wise to analyze your SOE (Sphere Of Engagement) and segment them into tribes and niches of similar Psychographic makeup. Taking this advanced step will insure that efforts to grow the size, depth of connection and your relevance (Top Of Mind Awareness & Trust) within your tribes, returns maximum results.

Here’s how:  Click HERE To Read The Rest Of The Story.

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Postage Rates,One-Cent Stamps, Inspiration, Perspiration and Up-Creation

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on May 8, 2009

penny

One-Cent Stamps, Inspiration, Perspiration and Up-Creation

We’re always sharing simple ways to help our icons connect with their network, appear remarkable and step in front of the success bus. When this happens, everyone smiles.

We all know the basics…it’s the odd little riff or unexpected gesture that sparks a surprise bonfire. 

Here’s the deal.  The US Postal Service is raising postage rates by two copper pennies – goes into effect on May 11th.  Two Copper Penny isn’t much, but the hassle of tripping down to the post office IS.

Below you’ll find a sample letter for our team members.  The idea is simple:

  1. Customize, amp up, tone down, recreate, and or personalize the letter to your taste. ***
  2. We provided our team members with sheets of one-cent stamps and paid the postage for mailing to their sphere/network.  You could easily, run down to the post office, buy yourself a handful of one cent stamp sheets.  Next, mail your letter including a sheet of one-cent stamps to your friends, suspects, past clients, prospects and everyone you know.  Mail one to yourself too.
  3. When you receive your letter, call everyone you mailed to.  Say hello, touch base, have a conversation.  See what happens.

That’s it.  Simple, inexpensive, unique.

Ken Brand

 

 

 

 

**PS. To save time, if you’re inclined, you can download the letter in MS Word and make changes…saves time.

Sample Letter – Feel Free To Tweak In Any Way

The US Postal Service doesn’t really have anything to do with Corporate Relocation or choices. Moving is sometimes your choice, sometimes it’s a Corporate Relocation, sometimes it’s both. What ever your reason for moving, wouldn’t it be great if you could wave a magical wand and simply mail you and yours to your new address?  Sadly, there’s a more to it than that, but we can help a lot.  I’ll get to “How?” in paragraph 3.

 Before I completely leave the US mail tangent, did you know they’re raising their rates from 42¢ to 44¢ on May 13th.  Two copper penny isn’t much, but the hassle of tripping down to the post office is.   Until it’s convenient to make a trip, here’s a sheet of 1¢ stamps to tide you over.

Now back to Choices and Corporate Relocation. Whatever your Corporate Relocation Company name, you most likely enjoy the benefit of choosing your real estate broker and agent by name.  Prudential Gary Greene, Realtors is an approved broker for virtually every Corporate Relocation Company in the Greater Houston Area.

What’s that mean to you?  It means you won’t have to work with a stranger.  Our company is approved to work with yours.  Your company receives all the timely paperwork it requires and you receive all the personalized service and expertise you desire and deserve. 

The process is simple, if you’re making a move, by choice or Corporate Relocation, choose your own Realtor, give me a call and I’ll handle all the details.

Best Wishes,

Your Name Here

 

Rock on friends.

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