Don’t die. Read this instead.
Who is NOT on Facebook? Facebook may have over one billion users by the end of 2012. Your parents. Your kids. Past and current clients. The 1% and the 99%. Friends, faux-friends and competitors. And everyone else. Facebook accounts are as common as email accounts these days.
Using Facebook with excellence provides sincere real estate agents an opportunity to beam an omnipresent glow and hum of helpful sharing, serving and solving with more people. A positive Facebook presence is appreciated and beneficial to all. If we’re not Facebook connected with everyone we know in-real-life, ALL of the good people we know are missing out. If fact, if we don’t make efforts to create positive connections on Facebook, we’re actually doing the people we know in-real-life a disservice by excluding them.
Exclusion hurts us as well. A positive presence on Facebook earns trust and leads to indelible Top Of Mind Awareness in the minds and memories of our important real life connections, which means our positive presence on Facebook will lead to our becoming chosen, referred and rewarded more often. Yay!
But the opposite is true too. Disconnectedness and invisibility doom us. Sometimes we don’t see the obvious.