I was so thankful to have the cool people at DailyBrink.com ask some interesting questions relating to my book Less Blah Blah More Ah Ha. Here’s one of them.
From a client perspective, what should I expect out of my real estate agent today? How do I establish a relationship of trust with him or her?
This is a hard question to answer because expectations from person-to-person may vary. Here’s five things to look for:
1. A Communicator: Someone who listens more than they talk. And when they do talk, it’s mostly to ask questions. Communication, updates, and followups should happen with frequency.
2. A Market Data Savant: The agent should know or be able to find out everything there is to know about your market and understand what it means to you.
3. A Merchandising Maven: If you’re a seller, your agent should be knowledgable and offer consultation on merchandising and staging strategies that position the property competitively and enhance the perceived value in the eyes of the buyer and showing agents.
4. A Marketing Tornado: The quality and number of property photos, the copywriting, print and internet broadcast promotion all have tangible impact on how the property is received in the market place.
5. A Cool Cat: It really helps if your real estate agent is a cool cucumber under pressure. Which means they know how to negotiate, communicate, relate, and solve problems when other people are freaking out. All transactions have flare-ups and unexpected surprises, and having a responsive, thoughtful, responsible, and proactive agent managing the transaction is a wonderful thing.
Here’s the questions I answered at DailyBrink.com – Click HERE to read the whole article.
You’ve said that the way real estates agents are taught how to sell is “lame, rude, and unsmart in today’s culture.” Could you elaborate on that?
What would your ultimate advice for new agents in this market be, especially at such a particular moment in time?
You’re incredibly savvy when it comes to your social media, with a lot of activity on Facebook and Twitter. What does this have to do with the real estate world?
You’re incredibly savvy when it comes to your social media, with a lot of activity on Facebook and Twitter. What does this have to do with the real estate world?
It seems like you’re on a mission to help people. Is that partly because Ken Brand sounds like the name of a superhero?
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Cheers and thanks for reading. Ken Brand 832-797-1779
