Web 2.0 / Social Media

Advice for New or Struggling Real Estate Agents.

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / on March 26, 2012

To win the trust and confidence of homebuyers and sellers and create short and long term success, here’s my advice.

If I can be helpful > Ken Brand 832-797-1779.

Cheers.

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Some thought particles from Less Blah Blah – More Ah Ha shared with the HAR Women’s Council of REALTORS, 1960 Chapter Luncheon – Feb. 16, 2012

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / on February 15, 2012

Here’s a copy of the slide deck I’ll be sharing with the Women’s Council of Realtors (WCR), Houston Association of REALTORS 1960 Chapter at their February 16th Luncheon.

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Why you need to become a Transmedia Anthropologist. Right Now.

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / on January 10, 2012

I invented the word “Transmedia Anthropologist”.

What, you don’t believe me.  See for yourself.  Google Search For “Transmedia Anthropologist“.

I imagined the word when I was trying to come up with a description of how sales people modern experience providers must approach our morphing consumer society.  And I was trying to add some zing to the author bio for my book.

What is a Transmedia Anthropologist.

It’s best if I start by letting Wikipedia and a Dictionary explain the quasi basic meaning of the two words:

“Transmedia storytelling, also known as multi-platform storytellingcross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies. ” – Wikipedia

Definition of ANTHROPOLOGY

1. The scientific study of the origin, the behavior, and the physical, social, and cultural development of humans.  - The Free Dictionary
Stich these two art and sciences together and there you have it.  I know.   It’s weird.  At the Wizard Academy we call it Suessing. But that’s another story.  Moving on.

Why do we need to be Transmedia Anthropologists?

Because if we’re in the sales and service biz, we’re in the people biz.  And if we’re in the people business then understanding how to market tell/share relevant and sexy stories is everything.  There’s so much noise, chaos and confusion distortion distraction sucking the joy out of our lives, not to mention mind numbing mediocrity, if we can’t shimmer and shine, or least stand-above the legions of lame, we’re screwed.

How do we become a Transmedia anthropologist?

Step One (as far as I’m concerned) is to understand the two parts.
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The Anthropologist part has to do with understanding what makes a persons pupils dilute, breathe heavy, lust, love, laugh or trust.  Also what’s benign, repugnant or repellent.  It’s important to become students of human behavior, cultural waves and evolving beliefs.  The better we understand others (and ourselves) the more likely it is that we can create appreciated must-have experiences.  Then we get chosen.  The sale is made. Everybody wins – whee!
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The Trasmedia part is about the how and where we share/tell (communicate) our attention arresting, emotionally jaring connecting charged stories.  Stories about how we can solve thorny problems or make things supremely better.  Right now, the where part of Trasmedia is supremely important.  Why is that you ask?  Because there are a bajillion places and mediums to choose from – Youtube, Facebook, Twitter, Google+, LinkedIn.com, SlideShare, Pinterst, and on and on.  A Transmedia Pro, or Pro In Progress (PIP?) is evergreen observing and open-mindedly experimenting, hugging-it-out with and planting flags in promising platforms/networks/communities.
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Step Two is hooking-up these two arts and sciences to create your own unique, relevant, must-have story, figuring out the best delivery medium (text, video, pictures, audio, etc), and where and which places (in real live and online) are best for sharing your story.
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That’s it.  If we’re not consciously observing and responding to the desires, preferences and prejudices of others (anthropology) and beaming what we know and what we can do for others in all the right ways, and in the best places (transmedia), then we’re sure to perish.  So that’s why we need to become Transmedia Anthropologists.
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Of course, I could be all wrong.  After all, I made the word up.
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What do you think?
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Breakfast of Champions Event notes for Champions School of Real Estate Icons. Oct/Nov 2011

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / on October 19, 2011

This is what I’m sharing with the icons at Champions School of Real Estate, Breakfast of Champions Event. Most of the ideas in this preso are from my book Less Blah Blah Mor Ah Ha. Thanks.

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Wizard Academy – Less Blah Blah More Ah Ha Book Writing Adventure

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / on October 16, 2011

Here’s what I shared with my Wiz Academy Reunion pals.  Cheers.

If you’re interested in the book Less Blah Blah More Ah Ha, it’s available on Amazon.com in both eBook/Kindle and print format.  CLICK HERE to go directly to the Amazon.com book page.

If I can be helpful, let me know – Ken Brand 832-797-1779

Thanks

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HAR BigE Event Share: How the social savvy earn trust and become omnipresent, chosen and referred.

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / on October 7, 2011

This is the video version of my KeyNote Slide Deck for my 20 minute presentation at the Houston Association of Realtors BigE Event on October 13th.  If you’re a real estate agent in Houston and you want to know more or register, you can do it by clicking HERE.  Of course this is missing the commentary and explanation, but if you show up, I’ll share it.

The ideas in this share were drawn from a few chapters in my book, Less Blah Blah More Ah Ha – How social savvy real estate agents become trusted, preferred, referred and rewarded.  You can find the book on Amazon.com in both eBook/Kindle and printed format.  If you click HERE you’ll be whisked directly to the book web site.

Cheers.

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A preview presentation for the Houston Association of REALTORS BigE Event in October 2011 / How the social savvy become omnipresent, trusted and chosen.

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / on September 27, 2011

Thought I’d share a preview of my presentation for the Houston Association of Realtors BigE Event on October 13th.  I’ll be sharing this thing twice, each session is twenty minutes short.  I’m gonna have to talk fast like the wind.  Hopefully not like a big giant bag of hot wind.  The material is a small sample of examples I included in the book I wrote, Less Blah Blah More Ah Ha – How social savvy real estate agents become trusted, preferred, referred and rewarded.  It’s on Amazon in both printed book and Kindle/eBook format.  You can check it out HERE if you’re up for it.  Cheers.

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Is the Real Estate Business about “Robotics or Relationships”?

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / on September 11, 2011

Fire-In-The-Hole?

It started with Chris Smith’s incendiary controversial exciting blog post titled “It Is No Longer A Relationship Business – Here’s Why”.  Basically he shares that citizens in general, don’t really want a relationship with their real estate agent.  What they want, is their real estate transaction handled masterfully, and that’s it.  Fair enough.

Of course this notion goes against every stone tablet ever chiseled and every character ever written on How To Succeed In Real Estate.  Hell, I’ve even written a book on trust and social savvy relationships myself.

Unless you’re hopelessly apathetic (which of course you’re not, because you’re reading this), Chris’s story will get your attention.  (There’s almost 150 comments.

In this blog post (keep reading) I share two other important voices in the conversation, Rob Hahn’s and Bill Lublin’s.  You can click here to read Chris’s story now, or scan the rest of this post and click-through for the juicy stuff from all three at the end. It’s up to you.

For the record, if I was in a foxhole and Chris was in with me, I’d feel sorry for the other guys.  If you told me you respected Chris more than I do, I’d chuckle. Chris is a supreme giver.  That’s how I feel about Chris.

What could be more important?

The “Relationships or Robotics” topic and conversation is awesome!  The reason I think it’s awesome is because we don’t often take the time to sit and think-real-hard.

Thinking-real-hard about what’s important to you, your value to others and the roll you will play in the real estate business of the future is something that could have a profound impact on you.  Do you agree?

And then . . .

Shortly after reading Chris’s post, one of the branniest in the RE Biz added to the conversation with a blog post titled, ”If Real Estate Is Not In The Relationship Business, What Business Is It In?”.  In it he lays out some thoughts and then among several questions, he asks this, “If “real estate used to be about relationships” because it was, at its heart, a service-business rather than a skill-business… what is it today?”.  

That’s a question we should all ask ourselves.  Rob asks some others worth answering as well.  You can click here to read Rob’s post, or skim forward, then read all of them at the end where I’ve numbered them 1, 2, 3.

For the record, If I was on the Who Wants To Be Millionaire TV show, and if I made it to the final question (I know, BIG IF, but play along), and they blew me away with a final twist, something like, to win the $1,000,000 instead of answering a question I had to solve a complicated, multidimensional problem, and I could call only one friend to help me, and the that one guy had to be a cool guy in the bargain, inside I’d be boiling with excitement, outside I’d be as cool as Steve McQueen. Wanna know why? Because if I had a quicksand problem to solve, I’d call Rob Hahn.  He’d figure it out, we’d be $1,000,000 richer, and it’d be party time.  You don’t ever want to miss one of Rob’s parties.  That’s how I feel about Rob.

But wait, there’s more. . .

The Commissioner of Real Estate (That’s how I see Bill Lublin.  In my eyes he’s the unofficial Commissioner of Real Estate, like Roger Goodel is the Commissioner of the NFL.) pours his feeling, beliefs, truths and realities all across the inter-webs in his post titled “Being Without Relationships is Being Without Business.”

Bill articulates the counter point in this Ménage à trois of blog posts on “Relationships or Robotics”.

You can click here to read Bill’s truths, or read the short rest of this blog post, and end where I share links to all three posts in order.

For the record, you already know how I feel about Bill.  He’s the Commish, man.

Now what…

At this point, if you haven’t already, I’d read everything in 1, 2, 3 order.  I’ve included the links below.  The comments are equally thought-provoking. But before you run off clicking and reading, read down to the 1, 2, 3.

After reading all three posts and their equally interesting comments, I sat quietly and thought-real-hard about what I believed and how I felt about it all. I invite you to join me, Chris, Rob, Bill and all the people who shared their comments on the subject.

Whether you believe in Robotics or Relationships isn’t the point.  To clearly understand what you believe in and why you believe it, that’s what’s most important and invaluable.

What do I think, “Relationships or Robotics?”

If you know me at all, you know what I think and how I feel.  I’m hands down a Relationship guy.  I’ve got no problem with the Robotics tribe borg, contrast is a good thing.  Especially if you’re on the right side of reality.

The 1, 2, 3 List

 1.  It Is No Longer A Relationship Business – Here’s Why

2.  If Real Estate Is Not In The Relationship Business, What Business Is It In?

3.  Being Without Relationships is Being Without Business

Cheers and thanks for reading.

 

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Chapter 8 : On-Purpose and In Person Contact and Conversations / From the book Less Blah Blah More Ah Ha. By Ken Brand

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / August 25, 2011 Read the full article →

Success in The Real Estate Business Is NO Accident. Chapter One: What It Takes To Succeed In The Real Estate Biz. #MoreAhHa

by Ken Brand, Sales Manager - Better Homes and Gardens Real Estate Gary Greene / The Woodlands TX / July 15, 2011 Read the full article →