From the category archives:
The Woodlands Texas - 411
We Had Fun Celebrating 1st Quarter Realtor Icon Birthday’s @ Ricco’s Cantina in The Woodlands TX
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3 ASAP Must Do’s For Listed Home Sellers and Their Icon Listing Agents.
Winter Wanes – Spring Has Sprung – Is Your Property *REALLY* Ready To Sell?
Friends, if you’re property’s been listed For Sale for 30, 60, 120 days, NOW is the time to do these 3-Things. ASAP
Why?
Mr. Sun is shinning. Days are longer. Wildflowers are blooming. Snows melting and trees are budding green and leafy. The Homebuyer Tax Credit (free money) expires soon, mortgage rates are still low, but expected to rise.
Friends, this is the season where qualified homebuyers begin shopping in earnest and bunches. If ever there was a time to take action and position yourself for a successful sale, this is it. Right Now. Seriously. Right NOW.
#1 – Replace Dull, Lackluster, Sad Exterior Property Photos. ASAP.
Every survey-study ever done, and common sense, tells us that the listings with the most dramatic, interesting and attractive pictures draw the most on-line, qualified buyer attention and therefore, enjoy increased showing activity. Increased showing activity equals a faster sale. We know this. Right? Duh, I know.
Anyway… if your listings property photos are dreary and wintery in nature, the moment conditions allow, change them, replace them, UPGRADE them. While you’re at it, rewrite your promotional copy. Do it ASAP, people are viewing properties today and buying this weekend.
#2 – Reevaluate Your Pricing Position
The market changes daily or weekly as new sales happen and fresh For Sale listing competition tumbles on the market. Your pricing position yesterday and certainly 30 or 120 ago, may be different toady. You may be wallowing in a competitive disavantage and not even know it.
With warming weather and qualified buyer activity and your your jazzy newly posted property pictures attracting attention, you’ll want to be sure that your property is priced as competitively as it is photographically attractive. This would be smart, wouldn’t it?
Have your Realtor Icon (listing agent) research and produce a newly minted MMA (Master Market Analysis). Study it, then make appropriate adjustments. You don’t won’t your property to sit like a bump on a log do you? Let’s get crack’n.
#3 – Make-Over Your Staging & Merchandising (Interior and Exterior)
Now that you’ve gone through all the trouble and taken savvy steps to attract the attention and desire of qualified homebuyers and selling agents, here’s the Cherry On Top. Are you ready for it? Will you Cherry Out?
It’s time to walk your property, inside and out, room by room. Ask yourself, what needs to be done to make your property show attractively as possible? Remember, you want to Out-Wow and impress your competition, which includes resale citizens and new home builders. Ask yourself, do paint colors need neutralizing and walls painted. Do you need to de-clutter, minimize, move furniture, clean carpets, paint the front door, plant colorful flora, etc.
Here’s a Preparation Checklist.
You know what you need to do, make a list and get it done. Now. Your next showing could result in a sale, if you’re positioned well. If you’re too busy or your suck at handy work like me, your listing agent can refer to a competent, affordable professional. Let’s get crack’n.
That is all. Good Luck:-)
Hey? I share things that might help you save time, succeed sooner and outshine the dullards. If you click on the “Become A Fan” button below, you’ll magically appear in your Facebook Stream. (I know, the “FAN” is lame. It’s really a business page. Cheers Friends.
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What To Consider When Pricing Your Property For Sale. The What’s, Why’s and How’s Of Creating A Useful CMA (Competitive Market Analysis)
How To Price Your Listing So It Sells For Top Dollar and In A Timely Fashion from Ken Brand on Vimeo.
I’m sharing the why’s and what’s and how’s of creating a useful CMA (Competitive Market Analysis) for pricing your property. The goal is to sell it for the highest possible price, in your desired time frame.
Experience has shown that Qualified Home Buyers comparison shop. Typically, they will define a price range and an area or areas that they are interested in, the style and design, desired amenities, etc., and they go shopping, looking at pre-owned homes and New Homes.
After viewing all of the available homes that meet their criteria, a buyer will narrow their choices down to a short list of one or two homes.
In this day and age of Buyer Representation, the buyer’s representative will prepare a Competitive Market Analysis (CMA) to assist the buyer in the decision making process and offering price. At this point the buyer…having viewed all of the available homes (competition) will want to know..what similar homes have actually SOLD for, average number of Days on Market, Price Per Square Foot and List Price to Sales Price ratio.
This research is used to help determine their offering price and ultimately their own limits to what they feel a home should sell for relative to it’s competition.
Also, once the Buyer and Seller agree on a price and the buyer’s mortgage is being processed, the lender will send an appraiser out and they conduct the same research.
What we provide is the research on homes that a buyer interested in viewing your home may also consider and data the appraiser will also look at also.
By reviewing this market data we can select a price that will position your home competitively in the market place so we can meet your goals.
If there’s anything we can do for you, give me a call: Ken Brand 832-797-1779
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Welcome Our New Team Member – Lindsey Krug
We’re happy to have Lindsey join our team.
So you could get to know her a bit, I asked Lindsey to email me a short, informal bio. Here it is. When you see her in the office, introduce your self and say “Hi”.
I was born and raised in the suburbs north of Houston by 2 fabulous parents, I lived in Atascocita first then moved to the Spring/ Klein area in high school. I’ve got two older brothers, one is a mortgage banker in San Antonio and the other lives in Austin and sells software to small banks to help them realize their bottom line. I played soccer from the earliest age I could sign up through high school, and I raised animals in FFA (yee-haw).
I graduated from high school a year early and went to Texas A&M where I majored in finance and real estate. While I was in school there I worked at Gander Mountain and took care of 60 horses for the Texas A&M Womens Equestrian Team. While I’m “single” on legal documents, I also have a boyfriend that I met in at A&M almost 4 years ago.
I graduated from there last may and tried out working for a huge company, Maersk Line the largest containerized shipping company in the world, but I felt like I was going crazy there so I bit the bullet and started into real estate which is what I’ve wanted to do since high school.
My ultimate goal in real estate is to be able to give my future kids the opportunities I had growing up and to contribute to affording a home where I can have horses and space to myself and my family.
You can reach Lindsey @ 713-249-5509
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Wondering What The Real Estate Market Is Like In The Woodlands TX? Here’s The Report.
Real Estate Market Update
I’m happy to report that real estate activity is beginning to heat up, as it always does this time of the year. There are positive influencers that should assure increasing activity, at least until July or so.
Home Buyers – Read This
If you’re a buyer, and you find what you like, pull the trigger or you’ll lose out. The average number of days on the market for sold properties in the 70 to 80 day range. The average for unsold properties is in the 110 days range. The sweet one’s sell in a day or two, don’t lose out.
Mortgage interest rates are pygmy sized, dipping just below and just above 5%. Come on! That means a $300,000 mortgage will run around $1,500 per month in principal and interest. Every expert agrees that after the government stops buying mortgage securities, rates will go up. Simple question, do you want lower payments now or higher payments later? Act now or pay more, I guess. Don’t you think?
The Homebuyer Tax Credits will end in June. If you’re a qualified buyer, we’re talking free money. Yes, FREE MONEY. You can get FREE MONEY now, or wait and lock in a higher interest rate, higher monthly payments and get NO FREE MONEY. Not sure if you qualify? You can read about it HERE.
And lastly, as for reasons to buy now, I believe this article from Business Week speaks loudly – If You Don’t Buy A Home Now, You’re Either Broke or Stupid.
Home Seller’s – Read This
For Sale listing inventory is a bit lower than last year and sales activity is above last years at this time. This means you have less competition (resale and new homes) and more buyers. For the reasons I’ve shared above, possibilities for an agreeable sale are “right now”.
The key to a successful sale is masterful merchandising, bold internet broadcasting, competitive pricing and choosing the right Realtor Icon to coordinate and lead your campaign. Take a look at the picture below. As you can see, the sellers we represent sell their homes for alot more money that our competitors. This doesn’t happen by accident. We have a plan, we work our plan and good things happen. You’ll find more helpful data/information in the collection below.
Homes prices have remained stable for the most part. Real estate is hyper local in nature. That means what’s happening in your specific neighborhood could be better or not that The Woodlands averages. The good news for all of us, we don’t live in Phoenix or South Beach or LA. The horror stories of plunging prices and rivers of foreclosures doesn’t apply to us. Thankfully.
Very low mortgage rates and the Homebuyer Tax Credit are currently spurring buyer activity. It’s expected that rates will rise about the time the Tax Credit expires. Selling a home in July will be less certain that it is today. If you’re going to move, do it now, while the doing is good.
Real Estate Agents – Read This
The next 120 days will present the best opportunities for success in 2010. When mortgage rise and the Homebuyer Tax Credit expires, it’s likely qualified buyer activity in general will slow. Now is the time to touch base with your past clients, prospects and suspects. What I’m saying is, if ever there was a time to sprint and work smarter and harder than ever, this is it my friends. You’re selling and buying clients need to know that now is the time to ACT (see above).
If you’re working hard and getting nowhere or your broker is not providing you and your clients with the tools, support or bold broadcasting you need to succeed, give me a call – Ken Brand 832-797-1779. Maybe we can help each other.
Everyone – Read This
Take a look at these market statistics, they confirm what I’m sharing above. Our market is healthy and opportunity exists for those willing to grab it.
The Woodlands Home Search
You can search listed homes for sale by CLICKING HERE. If you want. Here’s some info on the demographics for The Woodlands, too.
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The Woodlands TX – What’s Happening Update – March 11th, 2010
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Thank you to The Woodlands Development Company for all info packed updates.
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Where can you find reliable Demographic Data for The Woodlands TX – Right HERE.
The Woodlands Texas – Demographics / 2010
The Woodlands Development Company shared this demographic data with us and I’m sharing it with you.
Here’s a few interesting tidbits.
Population of The Woodlands TX = 92,348
Households with children = 45%
How many children are there in The Woodlands = 23,837
What’s the Median Income in The Woodlands TX = $116,732
What’s the Median Age of The Woodlands resident = 35Years
What’s the Average Square Footage of a home sold in 2009 = 3,068 Square Feet.
Take A LOOK
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The Woodlands TX – Community Update – March 5th, 2010
Many thanks to The Woodlands Development Company for all their update:-)
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Anthony Garcia – A Sponsor for The Grogan’s Point Charitable Giving Foundation Fourth Annual Spring Fever 5K
One of our Icon Agent Team Members, Anthony Garcia, is a sponsor. We’re excited about the event. Click HERE for details.
Grogan’s Point Charitable Giving FoundationFourth Annual Spring Fever 5K |
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The fourth annual Spring Fever 5K produced by Grogan’s Point Charitable Giving Foundation and The Woodlands Township is set for Saturday, March 6, at Grogan’s Point Park. The Grogan’s Point Charitable Giving Foundation is a nonprofit organization which formed in December 1988 through the Grogan’s Point Residents Association, and is comprised of Grogan’s Point residents and landowners. The purpose of the organization is to promote the interest and welfare of its residents and to develop the cultural and social interests of its members. |
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Months Supply Of For-Sale Listing Inventory, By Price Range – The Woodlands Texas – March 2010
The Woodlands Texas – Real Estate Report
Months Supply Of “For Sale” Listing Inventory – March 5th, 2010
Buyers or Sellers – Who Rules According To Months Supply Of Inventory?
According to real estate economists, 6 months supply of For Sale Inventory represents a balanced market. A higher number means it’s leaning towards a buyers market, less of course would be a sellers market.
Here’s the thing, these numbers represent big averages across The Woodlands. Real estate is hyper local in nature. Market conditions for your specific property, in your specific neighborhood may be different that the big average you see below. To find out, contact a Realtor Icon and have them run an up to the minute, on-target market report for you.
March 5th, 2009 – Months Supply Of For Sale Listing Inventory – The Woodlands TX
PRICE RANGE . . . . . . MONTHS SUPPLY OF LISTING INVENTORY
$000,000 – $200,000 . . . . . . . . . . . . . . . . . . . . 2.8
$200,001 – $300,000 . . . . . . . . . . . . . . . . . . . . 3.9
$300,001 – $400,000 . . . . . . . . . . . . . . . . . . . . 5.6
$400,001 – $500,000 . . . . . . . . . . . . . . . . . . . . 5.6
$500,001 – $600,000 . . . . . . . . . . . . . . . . . . . . 6.9
$600,001 – $700,000 . . . . . . . . . . . . . . . . . . . . 6.6
$700,001 – $800,000 . . . . . . . . . . . . . . . . . . . . 9.2
$800,001 – $900,000 . . . . . . . . . . . . . . . . . . . . 7.8
$900,001 – $1,000,000 . . . . . . . . . . . . . . . . . . 12.5
$1,000,001+ . . . . . . . . . . . . . . . . . . . . . . . . . . 18.6
What’s It Mean?
6 months supply represents a balanced market. A higher number means it’s leaning towards a buyers market, less of course would be a sellers market. Things that affect salability and competitive positioning of the property include, marketing, merchandising/staging/presentation and pricing. Tweak and amplify those three factors and you’ll be one of the successful sellers attracting a qualified buyer. Ignore one; two or three of the salability factors and the property will languish. Before you pick a list price for your property, watch this video.
Keep in mind; while this snapshot provides a more refined picture, what is happening in your neighborhood could very well be different. (Months Supply Of For Sale Inventory is how long it would take for the current For Sale inventory to sell if no new inventory came on the market and the velocity of sales remained the same.)
If you have questions or would like talk about values and trends in your specific neighborhood, give me a call – Ken Brand 832-797-1779
Want To Look At What’s On The Market Today?
I have a simple to search for homes tool that’s powered by Google. Click Here and off you go.
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“Baskets Full of Fun” is the theme for a free family picnic and home tour in the new Tupelo neighborhoods in The Woodlands’ Village of Creekside Park. This family-oriented event is set for Saturday and Sunday, March 27 and 28, and Saturday, April 3, 2010 from 10 am – 6 pm each day. Guests will have the opportunity to tour 11 furnished and decorated model homes by nine popular homebuilders including Chesmar, Gracepoint, Partners in Building, J. Patrick Homes, Plantation, Ryland, Toll Brothers, Trendmaker and Village Builders. New home prices in Tupelo range from the $240’s to $850’s.
23 Silvermont
The newest edition of the “Guide to New Homes” featuring a simple map to all model homes and sales centers, along with price ranges and contact information, is now available at The Woodlands Homefinder Center. While you’re visiting, you can also pick up copies of the Spanish translations of the Creekside Park brochure and Image brochures (both full-size and rack-size). Stop by for a good cup of coffee and some great resource materials, and don’t forget to bring your clients to the Homefinder Center before touring new homes in The Woodlands!

“Baskets Full of Fun” is the theme for a free family picnic and home tour in the newTupelo neighborhoods in The Woodlands’ Village of Creekside Park. This family-oriented event is set for Saturday and Sunday, March 27 and 28, and Saturday, April 3, 2010 from 10 am – 6 pm each day. Guests will have the opportunity to tour 11 furnished and decorated model homes by nine popular homebuilders includingChesmar, Gracepoint, Partners in Building, J. Patrick Homes, Plantation, Ryland, Toll Brothers, Trendmaker and Village Builders. New home prices in Tupelo range from the $240’s to $1 million.
Kirkpatrick Glen:
Memorial Hermann The Woodlands Hospital (top photo), Memorial Hermann Northwest Hospital, Memorial Hermann Southeast Hospitaland Memorial Hermann Southwest Hospital have collectively been named one of America’s 50 Best Hospitals for 2010 in a report issued byHealthGrades®, the leading independent healthcare ratings organization.
Get ready to paint and color the town at The Woodlands Waterway Arts Festival (top photo) with new and exciting additions including entertainment atWaterway Square and more. The festival takes place Saturday and Sunday, April 10-11, 2010, from 10 am – 6 pm on the banks of The Woodlands Waterway®, Town Green Park and Waterway Square.



















