From the category archives:

Selling Smart

How To Choose The Right Real Estate Agent To Sell Your Property For The Most Money – The Woodlands TX

by Ken Brand on February 8, 2010

Banging around on the computer, working on Market Reports for The Woodlands TX, while I watch ESPN’s Super Bowl pre-game reports.  Can’t wait till kick-off.

Let me share this report and factual find.

The Real Estate Icons I work with are the VERY BEST listing agents in The Woodlands Area Market.  How do I know?  I know because when you parse all the numbers, you will see that on average we net our sellers 3% more than our closest competitor.  The average sales price in The Woodlands hovers around $340,000.  That just under $10,000 MORE for our sellers every time and $10,000 LESS for sellers who choose another brokerage firm

That’s a big deal right?  I think so.  I know our sellers do to.

Check It Out.

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The Woodlands Texas – Real Estate Sales and Listing Inventory, By Price Range / January-February 2010

by Ken Brand on February 5, 2010

I’ll share a full pantry of detailed reports in the next couple days.  In the mean time, take a look at this By Price Range report.

We’re seeing growing buyer and seller activity.  Written contracts were 3 less than January 2009.   Active for-sale inventory is down 5.25%.  Inventory is currently at 776, last year, same time, 819.  No big deal, like I said, activity is beginning to pick up, buyers are setting viewing appointments and sellers are prepping their homes for sale.   Last week we had an Open House Blitz (our next one is scheduled for February 21st.), our agents reported anywhere from 3 to 27 people touring their Open House in a 2 hour period.  Total traffic count peaked at just under 200 people,

I’m thinking that the threat of higher mortgage rates, a time limit on the Homebuyer Tax Credit and expiration of leases, the next 120 will be brisk.  I believe this article from Business Week speaks loudly – If You Don’t Buy A Home Now, You’re Either Broke or Stupid.

Here’s what it looks like, you can download the .PDF version HERE.

If we can help you with anything real estate related, call me – Ken Brand 832-797-1779.

Thanks

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Buying or Selling Real Estate in Texas – Terminating The TREC Residential Contract Correctly.

by Ken Brand on January 26, 2010

In Texas, when buying real estate, there are couple of predetermined contractual triggers for a buyer to Terminate the Residential Contract.  The most common of the two is this paragraph:

Paragraph 23. provides an unrestricted buyer right to terminate.  Unrestricted means for ANY reason.  The buyer is not required to justify or explain why they are terminating.

Generally, buyers use the Option Period to have the property inspected, address any concerns and to negotiate any repair items.  Request to make changes or amend the original terms of the contract can using the TREC Amendment To The Contract.  The seller is not obligated to agree to amend the terms of the contract.  If the seller does not agree to the buyers requested amendment(s), the buyer has the unrestricted right to terminate.  The key to a successful termination is using the proper form, TREC Notice of Buyer’s Termination. (The Option Period does not give the seller the right to terminate the contract.)

The following is a snippet from the Texas Association of REALTORS® eNewletter.

Termination of contracts
After completing inspections on one of my listings, the buyer requested the seller repair several items shown on the inspection report. The seller refused to do any of the repairs. During the option period, I received a Release of Earnest Money form (TAR 1904) signed by the buyer and his agent showing the earnest money being returned to the buyer. No Notice of Buyer’s Termination of Contract form (TAR 1902) has been received by the seller or the listing agent. Does the Release of Earnest Money form satisfy the buyer’s notice of termination requirements under Paragraph 23 of the contract?

Paragraph 21 of the TREC contract requires that all notices from one party to another must be in writing. TREC has promulgated the Notice of Buyer’s Termination of Contract form for use when a licensee is helping a buyer provide the appropriate notice to the seller of the exercise of his termination option. While a buyer can use any form of written notice to terminate the contract, a buyer’s agent asked to help the buyer give the appropriate notice should use the promulgated form.

When the appropriate box of the form has been checked, the TREC Notice of Buyer’s Termination of Contract form makes it clear that the buyer intends to and is giving the appropriate notice to the seller of his election to terminate the contract under the provisions of Paragraph 23. While one might believe that the buyer has made the decision to terminate the contract under his termination option by sending the seller or his agent a signed Release of Earnest Money form, showing the earnest money being released to the buyer and indicating a release of all rights or liabilities under the contract, a court might not agree that this writing satisfied the buyer’s notice requirements under Paragraphs 21 and 23 of the contract. The preferred practice would be for a buyer’s agent to have a buyer who intends to exercise his termination option under the provisions of Paragraph 23 use the TREC Notice of Buyer’s Termination of Contract form and send the signed form to the seller at the address specified in Paragraph 21 or by facsimile as specified in that paragraph. The Release of Earnest Money form could be signed and included with the notice form to facilitate the execution of that form by the seller.

Practice Note: This same procedure of sending both the TREC notice and the release of earnest money form to the seller can be used when the buyer is giving notice to the seller of the termination of the contract under any paragraph of the contract or any contract addendum.

If you have any other contract related questions, fire away.  We’re here to help.

Ken Brand- 832-797-1779 / Prudential Gary Greene, Realtors – The Woodlands TX

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You’re Going To Sell Your House. How Do You Choose A Broker?

by Ken Brand on December 9, 2009

Choosing A Broker To Sell Your House Can Be Tricky?

Should you choose a friend?  Should you use the agent who sold you the house.  Should you ask a trusted friend for a recommendation? Spin the bottle or throw a dart? Go with the lowest commission?

Start by defining what your goal is.  For most sellers, the goal would be, “When I sell my house and I sign the closing documents, I want the escrow agent to hand me the biggest check possible!”

Or, let’s hope not, but it happens, depending upon your market, if you’re upside-down you want to write the tiniest check possible.

Is this your goal?

Selling For Top Dollar

This isn’t some lame sales pitch, spewing hot air, smoke and mirrors.  It’s simple.  Everyone you interview is going to tell you they are great and famous.  We do this and we do that!  In fact, you might think you’re listening to a chorus, all the agents singing the same tune.

How Can You Tell If A Broker’s Marketing Play Will Achieve Your Goal – Netting More Money At The Closing Table?

This is the hard part made simple.  Everyone talks a good story, but, if someone is REALLY doing a better job, there should be a way to document it.  Guess what.  There is.  Take a look at the Broker’s “Original List Price To Sales Price %”.   The higher the percentage, the more net proceeds for the seller.

For example, in The Woodlands TX, the average Sold Price for November of 2009 was $332, 094.  The difference between one broker at 93.2% and the leading broker (us:-) at 96.8% = $11,955.38

$11,955.38 would be huge, right?   And what if the Broker who had the highest Original List Price To Sold Price % also had a Guarantee in writing — “Anytime you want, if you’re unhappy, you can terminate on the spot?

The Logical Choice

Everything a broker commits to doing is designed to net the seller the most money.  Evaluating the Original List Price To Sold Price % is a way to determine if what you’re being told will help you achieve your goal — which is to  sell for top dollar and net more money.  The no hassle, terminate at any time, guarantee is assurance that you’re not taken for ride.

In our market, The Woodlands TX, here’s a comparison average from January to November 2009.  My eyes are old so this graph is a bit difficult to read, if I click on the image it blows up to a readable size.

Original List Price To Sold Price %

If you’d like to look at more market data – check this out.

What Next?

So.  If you’re gonna sell your house and you’re goal is have the escrow agent hand you the biggest possible check at closing, then we might be able help you.  Give me a call if you have any questions:  Ken Brand 832-797-1779

Cheers.

Which Brokerage Model Would You Prefer? Broker Centric? Agent Centric? Consumer Centric?

by Ken Brand on November 27, 2009

Friend and fellow AgentGenius.com writer, Bill Lublin, posed this question in his blog Post.

Who Is The Center Of Your Business – by Bill Lublin

In his post,  he shares his thoughts on which real estate business model/strategy works best.  The 3 choices are Agent Centric, Broker Centric and Consumer Centric.  Actually, as Bill points out, it’s not so much a business model as it is, who’s unmet needs are placed at the center of business offering?

Here’s how Bill defines them:

Agent-Centric – where the operation of the business is centered around the real estate agent and the operation of the business is focused on the benefits to the agent first

Broker-Centric – where the operation of the business is centered around the real estate brokerage/firm and the operation of the business is focused on the benefits to the company first

Consumer- Centric – where the operation of the business is centered around the consumer’s needs and the operation of the business is focused on the benefits to the consumer first

Bill goes on highlight what he believes is the best model for all concerned.  Bill believes the Consumer Centric model is the path to excellence, happy clients and fair profits.

If you haven’t, take a minute and read Bill’s post, you’ll find the comments interesting as well.

We Believe In The Consumer Centric Strategy

Here’s what I had to say about the matter.

November 25, 2009 at 6:12 pm |

I guess we could ask the consumer? Which model do you think they would prefer? Consumer, Agent or Broker Centric? I rest my case.

Not really, I don’t rest my case. I’m going to yammer, there’s more.

With my heart and my head, I vote for Consumer Centric. The brokerage that wins (on all levels, personally, professionally and financially) is the one that gives the consumer what generates/creates the best result/outcome for the consumer (the cheapest price charged rarely the best outcome).

By supporting their agents with best of what works best for the consumer, the broker wins because the agent wins more business, has higher client satisfaction and receives more referral recommendations and the consumer wins because they get a better result. In the other models, somebody may lose (read on for why).

Another key component to Consumer Centric success, is insuring that the quality of the services offered and the promises made (to the consumer), are kept. If the focus is primarily focused on pleasing the agent, then this is more likely to slide downhill, all you have to do is look around to see it in action.

Many brokers tout the agent-centric model, because it’s what the agents want to hear, and the more agents attracted/recruited by the siren call, “you’re divas, studs and rockstars”, it’s all about YOU (instead of, It’s all about our consumer clients) the more broker fees collected, supplies sold, space rented etc..  The emphasis isn’t necessarily on sales, quality service and professional accountability, it’s on agents recruited and agents recruiting other agents and monthly fees collected. This approach is not consumer centric or friendly, compared to a consumer focused approach.

This is a fun and a forever debate. What ever the choice, be passionate about it. There are many models that make money for brokers and agents, while not wrong or bad, not all of them are best for the consumer.

Cheers and all the best, what ever you centricity’s…. unless of course you’re in my market, then we will try to crush you (aggressive guy talking smack) with our Consumer Centric model.

What do you think?  Which do you choose to bleed for?

Happy Thanksgiving all – Cheers.

Any questions – give me call – 832-797-1779

Realtor Icon – Top Performers, The Woodlands TX – October 2009 / Prudential Gary Greene Realtors, Research Forest Office

by Ken Brand on November 11, 2009

Our Real Estate Market Is Solid

Last week I published a fist-full of Market Data.  Bottom line.  We’re lucky to live in The Woodlands TX, home values are stable and sales are steady.

Thankfully, our office is stacked with Top Performing Realtors.  I know, you’re thinking, of course I’d say that.  But here’s the thing.

I have proof (see below).

Our agents, over the course of the entire year, have sold their listings for the Highest Average Sold Price to Original List Price.  Yep.  That’s a big deal if you’re a seller.

Check out this chart.

Our Seller'sNet More Money - The Highest Average Sold Price to List Price % is achieved by Prudential Gary Greene Realtor Icons

How Do WE Outperform Our Competitors and Net Our Sellers More Money?

We have the most muscular marketing.

We have smart, reliable, hardworking Icon Agents.

Top Performing REALTOR Icons – The Woodlands TX / Prudential Gary Greene, Realtors, Research Forest Office

New Listings Taken

Individual Top Performer, Dollar Volume – Linda Davis

Individual Top Performer, Units – Sandy Day

Team Top Performer, Listing Dollar Volume – Michele Flory & Co.

New Listings Taken – 2+

Michele Flory & Co. & Sandy Day – 3

Brad Carlson, Charles Koenig, Charlie Haynes, Brenda Malone, Linda Davis, Team Drummond, Connie Fields & Naomi Kern – 2

New Sales Written

Individual Top Performer, Dollar Volume – Julie Bell

Individual Top Performer, Units – Deborah Hall

Team Top Performer, Units – The Michele Flory & Co.

New Sales Written – 2+

Michele Flory & Co. – 7

Deborah Hall – 6

Brad Carlson – 5

Julie Bell, Team Davila & Your Woodlands Township Team – 3

Melanie Aubrey, Linda Davis, Team Drummond, Becky Riggins, Jenny Roltsch & Karen Upp – 2

New Sales Written – $400,000+

Julie Bell – 2,500,000+

Michele Flory & Co. – $1,70,000+

Deborah Hall – $1,500,000+

Brad Carlson & Your Woodlands Township Team – $900,000+

Courtney Foster – $800,000+

Sheri Jennings – $500,000

Linda Davis & Team Davila – $400,000

Closed Sales

Individual Top Performer, Units & Dollar Volume – Lisa Lane

Team Top Performer, Units – Michele Flory & Co.
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Thanks for reading. Let me know if we can help: Ken Brand 832-797-1779

If you’re the curious type, I share stuff on Facebook. Join me.

NAR Frequently Asked Questions About The Homebuyer Tax Credit Changes

by Ken Brand on November 7, 2009

NAR Frequently Asked Questions – Homebuyer Tax Credit Changes

Homebuyer Tax Credit Changes

National Association of REALTORS® Government Affairs Division
500 New Jersey Avenue, NW, Washington DC, 20001

Here are some of the most frequently asked questions on the changes to the Homebuyer Tax Credit

Question: Existing homeowner credit: Must the new house cost more than the old house?

Answer: No. Thus, for example, individuals who move from a high cost area to a lower cost area who meet all eligibility requirements will qualify for the $6500 credit.

Question: I am an existing homeowner. On October 25, 2009, I signed a contract to purchase a new home. I have lived in my current home for more than 5 consecutive years and
am within the new income limits. I will go to settlement on November 20. If President Obama has signed the bill by the time I go to settlement, will I qualify for the new $6500 tax credit?

Answer: Yes. The existing homeowner credit goes into effect for purchases after the date of enactment (when the bill is signed). There is no reference to the date of contract for the new credit. The provision looks solely to the date of purchase, which is generally the date of settlement.

Question: I am a first time homebuyer but was not within the prior income limits at the time I entered into my contract to purchase on October 30, 2009. I will be covered,however, by the new income limits. If the new rules have been signed into law by the time I go to settlement, will I be eligible for a credit?

Answer: Yes. The new income limitations go into effect as soon as the President has signed the bill.  The income limit and other eligibility rules will look to your status as of the date of purchase, which is the settlement date. So if the new rules have been signed when you go to settlement, you should be eligible for the credit (or a portion of the credit if you’re within the phaseout range).

Question: I am an eligible existing homeowner. I have a fair amount of equity in my home. I have found a home with a nonnegotiable price of $825,000. Will I be able to use any of the $6500 tax credit?

Answer: No. The $800,000 cap on the cost of the purchased home is firm at $800,000. Any amount above $800,000 makes the home ineligible for any portion of the credit. The $800,000 is an absolute ceiling.

Question: I owned my home for 10 years, but sold it two years ago year and have been renting since. If I purchase a home, will I be eligible for the $6500 tax credit if I meet all the other eligibility tests?

Answer: Yes. Because you lived in the home for more than 5 consecutive years of the previous 8, you will qualify for the $6500 credit. For example, Say John and his wife bought a home in 2000 and lived there until 2008 when he got a divorce. Whether John has been renting or bought in the interim, he WOULD INDEED be eligible for the credit because he owned a home and occupied it as his principal residence for 5 consecutive years out of the last 8 years. The keyword here is “consecutive.” As long as he lived in that house for 5 years straight what he did since 3 years doesn’t impact eligibility.

Question: I am an eligible first time home buyer. I entered into a contract to purchase on November 1, 2009. Do I have to go to closing before December 1? How does the extension date affect me?

Answer: You do not have to close before December 1. Once the legislation has been signed, it will be as oif the Nov 30 date had never existed. Therefore, so long as the contract settles before April 30

(or July 1, worst case), the purchaser will be eligible for the credit.

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If one of our Icon Agents can help you, give us a call.  281-367-3531

Down Load the .PDF – NAR Frequently Asked Questions – Homebuyer Tax Credit Changes

Download the .PDF – NAR Issue Brief, Homebuyer Tax Credit

Real Estate Report – Months Supply Of For Sale Listing Inventory in The Woodlands TX – November 3rd, 2009

by Ken Brand on November 4, 2009

The Woodlands Real Estate Report

Months Supply Of “For Sale” Listing Inventory – November 3rd, 2009

Buyers or Sellers — Who Rules According To Months Supply Of Inventory?

According to real estate economists, 6 months supply of For Sale Inventory represents a balanced market.  A higher number means it’s leaning towards a buyers market, less of course would be a sellers market.

Here’s the thing, these numbers represent big averages across The Woodlands.  Real estate is hyper local in nature. Market conditions for your specific property, in your specific neighborhood may be different that the big average you see below.  To find out, contact a Realtor Icon and have them run an up to the minute, on-target market report for you.

November 3rd, 2009 – Months Supply Of For Sale Listing Inventory – The Woodlands TX

PRICE RANGE.  .  .  .  .  .  MONTHS SUPPLY OF LISTING INVENTORY

$000,000 – $200,000 . . . . . . . . . . . . . . . . . . . .   2.9

$200,001 – $300,000 . . . . . . . . . . . . . . . . . . . .   3.9

$300,001 – $400,000 . . . . . . . . . . . . . . . . . . . .   5.0

$400,001 – $500,000 . . . . . . . . . . . . . . . . . . . .   6.6

$500,001 – $600,000 . . . . . . . . . . . . . . . . . . . .   6.5

$600,001 – $700,000 . . . . . . . . . . . . . . . . . . . .   7.3

$700,001 – $800,000 . . . . . . . . . . . . . . . . . . . .   8.3

$800,001 – $900,000 . . . . . . . . . . . . . . . . . . . .   8.9

$900,001 – $1,000,000 . . . . . . . . . . . . . . . . . .   14.9

$1,000,001+ . . . . . . . . . . . . . . . . . . . . . . . . . .    26.1

What’s It Mean?

6 months supply represents a balanced market.  A higher number means it’s leaning towards a buyers market, less of course would be a sellers market. Things that affect salability and competitive positioning of the property include, marketing, merchandising/staging/presentation and pricing. Tweak and amplify those three factors and you’ll be one of the successful sellers attracting a qualified buyer.   Ignore one; two or three of the salability factors and the property will languish.  Before you pick a list price for your property, watch this video.

Keep in mind; while this snapshot provides a more refined picture, what is happening in your neighborhood could very well be different. (Months Supply Of For Sale Inventory is how long it would take for the current For Sale inventory to sell if no new inventory came on the market and the velocity of sales remained the same.)

Wanna keep with everything? Click the “FAN” button and Facebook will keep you in the loop.

REALTORS are you IN? Buyers are you IN? Sellers and Would Be Sellers Are You IN? National Association Launches 2010 Buyers MLS System

by Ken Brand on November 2, 2009

WOWAn UnTrue Story – Effective January 15, 2010

Official “Buyer Search-MLS” Announced

In an ever evolving quest to provide it’s members with innovative tools and systems, the National Association announced the nation wide roll out of their mandatory Buyer Search-Multiple Listing Service.

The new system will provide buyers and buyers agents all the same protections, conveniences and broadcast benefits that property sellers and listing agents have enjoyed for decades.

The rules of engagement for Buyers Search-MLS will require members to adhere to the same strict Code of Conduct currently in force. Per policy and procedures with Active Listings, when working with buyers, all members must have an executed Exclusive Agency Buyers Representation Agreement and submit the Buyer Profile Data to their BS-MLS within 5 days.

Powered By Your Local Association and GWHIZ

The National Association, in concert with State and Local Associations, also announced sketchy details of their lifetime service contract with Google.

This shiny new service will be dubbed GWHIZ – Google Worldwide Home Information Zenith.

Google will provide a suite of borg like powerhouse services, including these innovative tools:

  • Google Wave
  • Google Docs
  • Google Voice
  • Google Maps/Earth
  • Gmail
  • Google Android
  • Youtube
  • Google Search
  • Google Chat
  • All Google tools will integrate seamlessly with Twitter, Facebook, Youtube and Wordpress.

Everyone Wins.

Like the Homes-For-Sale MLS allows prospective buyers to browse, dream, research, collaboratively locate and buy real estate, GWHIZ will allow sellers to browse and collaboratively contact registered buyers.

Service benefits include:

R E A D   T H E   R E S T   O F   T H E   S T O R Y    H E R E

Slip n Slide. Rocket Surgery Smarts. More Balls Than Brains. Choosing the RIGHT REALTOR

by Ken Brand on October 9, 2009

Real Estate

High adventure.

Seems Slip n Slide simple.

When everything goes pitch-perfect, it’s high fives and hugs.  When it doesn’t,  BIG Uggggs and broken bones!

Buying and selling real estate can be like this…

Watch this video.

If You Want To Succeed In Real Estate

I know, selling and buying isn’t quite as WTH-Dramatic or dangerous as this stunt.  You won’t physically go “SPLAT” if you miss the mark, but,  your finances and your mental health might.

Why risk a Real Estate Face-Plant?  Give me call and I’ll make sure your next real estate transaction is as spot-on as Mr. Rocket Man here.

Cheers.

Ken Brand: 832-797-1779

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