From the category archives:

Selling Smart

Remodeling? Don’t Shoot Yourself In The Foot! Cost ~vs~ Value? What’s smart, what’s not?

by Ken Brand on September 18, 2008

 Remodeling?  Dont Shoot Yourself In The Foot!  Cost ~vs~ Value?  Whats smart, whats not?Thinking about remodeling the Kitchen?  Maybe you’re thinking about adding an additional bath or finishing out the attic, adding a bedroom.  Kitchen remodels are common too.  You might wonder, if I spend X$ on the remodel, how much of my investment can I recoup when I sell?

This free REPORT will help you decide, thumbs UP or thumbs DOWN.  Plus, if you need the experienced savvy of a Realtor Icon, on of our team members can help too.

Information includes estimates for Job Cost, Resale Value and Cost Recouped for things like; 

Attic Bedroom Remodel

Bathroom Remodel

Deck Addition

Major Kitchen Remodel

Roofing Replacment

Sunroom Addition

And some others as well.

As usual, any questions, give me a call:  Ken Brand - 832-797-1779

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“In three words I can sum up everything I’ve learned about life: it goes on.”
- Robert Frost

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What Does Tom Sawyer, Forest Gump, James Bond and Days Of Our Lives have to do with Real Estate Marketing

by Ken Brand on September 13, 2008


Want to know how to advertise Real Estate in a decidedly un-lemming way?  Want to attract and magnetize instead of bore and drone?

Listen up, open your peepers, more importantly, open your mind and Read THIS memo from New York Times Bestselling Author - Roy Williams.

Here’s a snippet:

How to Write Ads
for Realtors, Used Cars and Free Puppies

You ought not be surprised that I know how to make phones ring.  
What should surprise you is that I’m willing to tell you… for free.

Here’s how to Make Magic in real estate:

4.    Pull the icon into your ad copy. Radio works best, but this technique also works well in newspaper classifieds.

6.    Never mention the square footage, the number of bedrooms, or the address. 

Keep in mind that no one is looking for a realtor. Everyone is looking for a house. And no one is looking for a used car dealer. Everyone is looking for a ca

READ THE REST HERE - Only takes a few moments - do it - click already.

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If your success if dependent upon marketing, communication, presentation, seduction, story telling or persuasion, haul ass to The Wizard Academy and take THIS wild adventure/workshop/experience/class.  Everything will change for the better. Yes, really.

Questions, comments, etc. - Ken Brand - 832-797-1779

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How to Internet Broadcast Blast Your Real Estate Listing Across The Internet

by Ken Brand on September 11, 2008

internetmktgexpsrhorizontal How to Internet Broadcast Blast Your Real Estate Listing Across The Internet

 

 

 

 

 

 

 

 

 

 

 

 

 

In an earlier post I shared 192 Ways To Market A Listing.  The goal?   Eliminate all the inconveniences of squatting stalled on the market, sell fast, sell for Top Dollar and eliminate nasty surprised.

It’s confirmed that 80% of the home buyers begin their search on the Internet.  If you’re a seller, having your property information broadcast blasted, far, wide and deep, is absolutely the way to go.  More exposure equals success.

In an earlier post, I listed the websites we use to promote our listing inventory.  Now we have a graphic that illustrates the reach.  

If you have any questions about marketing, let me know:  Ken Brand - 832-797-1779 

Team Members - You can download the graphic for use in your marketing proposals by clicking HERE.

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The Good and Not So Good, Myths and Realities of the Freddie Mac, Fannie Mae Take Over and the Housing and Economic Recovery Act of 2008

by Ken Brand on September 9, 2008

393737660_2980f4b870_m The Good and Not So Good, Myths and Realities of the Freddie Mac, Fannie Mae Take Over and the Housing and Economic Recovery Act of 2008o
good-bad-ugly-17th-surf_272
Originally uploaded by mikebaird

Lot’s of crashing waves, froth, myth, fear mongering and fantasy about what’s going on in the real estate market.

Look before you leap, sleep or snooze and lose.  Understand that real estate markets are hyper local.  That means what’s happening in your exact neighborhood could be different than what is happening in your community, city, village, state, etc.  You’ll want to seek the guidance and candid savvy from a trusted real estate icon.  Someone who can research, interpret and relate. Is now the time to buy?  Could be things will rebound sooner rather than later.

Real estate markets are hyper local, the Housing and Economic Recovery Act is National.

A few key points - Housing and Economic Recovery Act:  

• GSE Reform – including a strong independent regulator, and permanent conforming loan limits up to the greater of $417,000 or 115% local area median home price, capped at $625,500. The effective date for reforms is immediate upon enactment, but the loan limits will not go into effect until the expiration of the Economic Stimulus limits (December 31, 2008).

• FHA Reform – including permanent FHA loan limits at the greater of $271,050 or 115% of local area median home price, capped at $625,500; streamlined processing for FHA condos; reforms to the HECM program, and reforms to the FHA manufactured housing program. The downpayment requirement on FHA loans will go up to 3.5% (from 3%). The effective date for reforms is immediate upon enactment, but the loan limits will not go into effect until the expiration of the Economic Stimulus limits (December 31, 2008).

• Homebuyer Tax Credit - a $7,500 tax credit that would be would be available for any qualified purchase between April 9, 2008 and June 30, 2009. The credit is repayable over 15 years (making it, in effect, an interest free loan).

• Additional Property Tax Deduction – HERA provides a one-year benefit that will be available to all homeowners. Under current law, property taxes are deductible only if an individual itemizes his/her deductions on Schedule A of their tax return. The new provision will permit a deduction of up to $500 ($1,000 on a joint return) for all individuals who utilize the standard deduction and do not itemize. Instructions will be provided on the 2008 tax return when it is distributed at year-end

Want to READ MORE - CLICK HERE

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It’s been a couple of days now.  Yesterday we saw mortgage interest rates fall like bunge jumpers.  Overall consensus - it is a powerful positive.

Here’s an interesting article on how it unfolded.

Mounting Woes Left Officials 
With Little Room to Maneuver

By DEBORAH SOLOMONSUDEEP REDDY and SUSANNE CRAIG
September 8, 2008; Page A1

WASHINGTON — In the end, Fannie Mae and Freddie Mac had no choice.

Summoned to separate meetings on Friday with Treasury Secretary Henry Paulson and other top officials, the two mortgage giants were told they could either agree to a government takeover or one would be foisted upon them.

“We have the grounds to do this on an involuntary basis, and we will go that course if needed,” Mr. Paulson told senior executives at the two companies, who had little idea such a move was coming, according to three people familiar with the meetings.

There was no dramatic trigger, nor was there fear of imminent collapse. Instead, the sweeping government intervention stemmed from a growing realization by Treasury and Federal Reserve officials that the two companies couldn’t survive in their present forms, and that any collapse would be devastating to the economy.

THE REST OF THE STORY

Winners and Losers Score Card - Read IT HERE

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Real Estate Market Activity, The Woodlands Texas - Sold Prices, Months of Inventory, Days On Market, The Whole Enchelida

by Ken Brand on September 4, 2008

monthtomonthjan-sept08-231x300 Real Estate Market Activity, The Woodlands Texas - Sold Prices, Months of Inventory, Days On Market, The Whole EnchelidaSchools back in session.  Holiday season is just around the corner.  Hard to believe that Christmas is only 112 days away.

 If you want to be in your new home or out before Santa’s Sleigh lifts off, time to act.

Here’s what I see for citizens.

Seasonally listing inventory and sales velocity steadily ebb through the last quarter and begin marching upward after the first of the year.

Current Months Supply Of Inventory = Sellers Market.  Real estate economists agree, six months of for sale listing inventory equals a balanced market.  More inventory equals a buyer’s market, less than six months equals seller’s market.  The Woodlands, Texas Months Supply Of For Sale Listing Inventory = 3.9 Months.

Average Days On Market for Sold and Closed Properties - August, 2008 = 51 Days.  Properties that are staged, merchandised, marketed and priced competitively sell fast.  Properties that are missing one of the ingredients, sit for awhile.  The Average Number Of Days On The Market for unsold Listing Inventory is 91 Days.  Take Away:  Average Days On Market vary by price range, but, if you’re selling and your property has been on the market longer than average, make adjustments now.  You can adjust the merchandising, marketing, staging and the price.  Do it now. In the next 120 days there will be fewer buyers in the market place.

Are Sales Prices Rising or Falling?  Over the last two years, Sold Prices in The Woodlands, Texas have risen 16%.  The Average Sold Price for August, 2008 = $343,959.  

Take Away:  We aren’t living in Phoenix, Miami or Stockton.  Prices are not falling.  If you’re a buyer and you find a property that excites you, buy it now.  Prices should continue to climb.

August Stats for The Woodlands, Texas - all brokers combined:  For Sale Listing Inventory is 13.5% higher today than it was last year, 880 vs 775.  Written Sales Contracts for August were down 24.29%, 187 vs 247.  

The Big Picture Paradox = Sold prices steadily incline, Months Supply of Inventory remains low.  There are fewer sales than last year at this time and there are more homes for sale.  Brokers and buyers and sellers around the country dream about the day their real estate markets look like ours.  Our market is healthy and strong, it is equal to the record breaking activity of two years ago.

Here’s what I see for real estate agents.

The real estate market is a friend to the savvy, sensitive, hustler.  The weak, lazy and slow will starve.  There are fewer transactions, competition is greater and citizen expectations are higher than ever (rightfully so).  To win you must talk to more people, market and merchandise more effectively, communicate more frequently, follow-up more meticulously and deliver everything your clients want, the way they want it, when they want it.  Pretty simple to understand, difficult to do.  The good news, do it and you’ll steam roll the lazy.  Get to it!

If you want to pour over the reports and draw your own conclusions, amen.

 

If you’d like to download both reports, Click HERE

If I can help you with anything, let me know:  Ken Brand - 832-797-1779

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You + Trulia.com + iPhone = Find Open Houses and Listings Near Your Phone - Woot!

by Ken Brand on August 25, 2008

picture-1-249x300 You + Trulia.com + iPhone = Find Open Houses and Listings Near Your Phone - Woot!My fellow iPhone friends.  It’s like Christmas in August.  What new applications will some wonder woman dream up and roll out to you and me and our iPhone friends for free?  Little important presents.

The latest and smoken hot greatest, is a FREE app from Trulia.com.  

Trulia offers a location based property search for Open Houses and Active Listings.  Here’s how it works; you’re driving through a neighborhood and it’s a sweet one.  It’s a sunny afternoon, you have the rag-top down, you’re bumpin to your iTunes and scoping out Open Houses.  You wonder what it would be like to live in this fine neighborhood and what the homes sell for.  Like rubbing a genie’s lamp, you whip out your iPhone, punch the Trulia Home Search App and schzam….the Trulia genie and the iPhone leprechaun figure out where you are on planet earth and like white magic, they serve up property information, Open House news, photos etc., All the action around the corner and down the street where you are at your finger tips. Huh?  Crazy but true.

Here’s all you have to do:  If you don’t have an iPhone yet - Step #1  - Bag One

Launch iTunes, in the little search box located in the upper right and corner [Search iTunes Store], type in trulia , download you’re FREE app, sync your iPhone and you’re ready.  Next time you’re out and about, launch the Trulia app and check it out.

The world is an amazing place.

We put all our listings on Trulia, so if you’re a Prudential Gary Greene seller, you’re in the mix.

Let me know if you have any questions.  Ken Brand 832-797-1779

[77381] [77382] [77384] [77380] [77386]

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Selling Your Real Estate Listing For Top Dollar Isn’t Magic. It’s Part Art, Part Science and Elephant Sized Hard Work. Here’s a Checklist To Keep You On Track

by Ken Brand on August 20, 2008

picture-4-300x218 Selling Your Real Estate Listing For Top Dollar Isnt Magic.  Its Part Art, Part Science and Elephant Sized Hard Work. Heres a Checklist To Keep You On TrackGetting a property SOLD take part art, part science and elephant sized hard work.  Having a 192 point checklist can only help keep a challenging task on track.  If you’re like me, your eyes will glaze and you’ll start to yawn at about number 42.  No worries, you can always pick up where you left off.

Don’t worry, there won’t be a test.  Results are revealed at the closing table.

Hope this helps pave the road.

192 Point “Getting Your Property SOLD for Top Dollar” Checklist.

 

Pre-Listing Activities

 


1 Make appointment with seller for listing presentation

 
2 Send seller a written or e-mail confirmation of listing appointment and call to confirm

 
3 Review pre-appointment questions

 
4 Research all comparable currently listed properties

 
5 Research sales activity for past 18 months from MLS and public records databases

 
6 Research “Average Days on Market” for this property of this type, price range and location

 
7 Download and review property tax roll information

 
8 Prepare “Comparable Market Analysis” (CMA) to establish fair market value

 
9 Obtain copy of subdivision plat/complex lay-out

 
10 Research property’s ownership & deed type

 
11 Research property’s public record information for lot size and dimensions

 
12 Research and verify legal description

 
13 Research property’s land use coding and deed restrictions

 
14 Research property’s current use and zoning

 
15 Verify legal names of owner(s) in county’s public property records

 
16 Prepare listing proposal package with above materials and TempoTM information

 
17 Perform exterior “Curb Appeal Assessment” of subject property

 
18 Compile and assemble formal file on property

 
19 Confirm current public schools and explain impact of schools on market value

 
20 Review listing appointment checklist to ensure all steps and actions have been completed

 
 

Listing Appointment Proposal and Master Marketing Plan

 


21 Explain different agency relationships and determine seller’s preference

 
22 Give seller an overview of current market conditions and projections

 
23 Review agent’s and company’s credentials and accomplishments in the market

 
24 Present company’s profile and position or “niche” in the marketplace

 
25 Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds

 
26 Offer pricing strategy based on professional judgment and interpretation of current market conditions

 
27 Discuss goals with seller to market effectively

 
28 Explain market power and benefits of Multiple Listing Service

 
29 Explain market power of GaryGreene.com, Yahoo.com, Prudential.com, HAR.com, Realtor.com, KHOU.com, houstongarygreene.com, msn.houseandhome.com, WorldProperties.com, Homestore.com, aol.com, and other web sites around the world

 
30 Explain the work the brokerage and agent do “behind the scenes”and agent’s availability on weekends

 
31 Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers

 
32 Present and discuss master marketing plan

 
33 Present and discuss the advantages the E-Leads Department plays in quick response to Internet leads.

 
34 Explain benefits of exclusive Gold Medallion Program

 
35 Review and explain all clauses in Listing Contract & Addendum and obtain seller’s signature

 
 

Once Property Is Under Listing Agreement

 

 
36 Review current title information

 
37 Measure overall and heated square footage

 
38 Measure interior room sizes

 
39 Confirm lot size via owner’s copy of certified survey, if available

 
40 Note any and all unrecorded property lines, agreements, easements

 
41 Obtain house plans, if applicable and available

 
42 Review house plans and make copy

 
43 Order plat map info for retention in property’s listing file and to enter into MLS.

 
44 Prepare showing instructions for buyers’ agents and agree on showing time window with seller

 
45 Obtain current mortgage loan(s) information: companies and & loan account numbers

 
46 Verify current loan information with lender(s)

 
47 Check assumability of loan(s) and any special requirements

 
48 Discuss possible buyer financing alternatives and options with seller

 
49 Review current appraisal if available

 
50 Identify Home Owner Association manager if applicable

 
51 Verify Home Owner Association Fees with manager - mandatory or optional and current annual fee

 
52 Order copy of Homeowner Association bylaws, if applicable

 
53 Research electricity availability and supplier’s name and phone number

 
54 Calculate average utility usage from last 12 months of bills

 
55 Research and verify city sewer/septic tank system

 
56 Water System: Calculate average water fees or rates from last 12 months of bills

 
57 Well Water: Confirm well status, depth and output from Well Report

 
58 Natural Gas: Research/verify availability and supplier’s name and phone number

 
59 Verify security system, current term of service and whether owned or leased

 
60 Verify if seller has transferable Termite Bond

 
61 Ascertain need for lead-based paint disclosure

 
62 Prepare detailed list of property amenities and assess market impact

 
63 Prepare detailed list of property’s “Inclusions & Conveyances with Sale”

 
64 Compile list of completed repairs and maintenance items

 
65 Send “Vacancy Checklist” to seller if property is vacant

 
66 Explain benefits of 1st American Residential Service Contract to seller

 
67 Assist sellers with completion and submission of 1st American Residential Service Contract Application

 
68 When received, place 1st American Service Contract in property file for conveyance at time of sale

 
69 Have extra key made for lockbox

 
70 Verify if property has rental units involved.  And if so:

 
71  Make copies of all leases for retention in listing file

 
72  Verify all rents & deposits

 
73  Inform tenants of listing and discuss how showings will be handled

 
74 Arrange for installation of yard sign, applicable riders and Info Tube, if applicable

 
75 Assist seller with completion of Seller’s Disclosure form

 
76 “New Listing Checklist” Completed

 
77 Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability

 
78 Review results of Interior Appeal Assessment and suggest changes to shorten time on market

 
79 Take  12 to 16 quality digital photos of the property for uploading to all web sites

 
80 Organize, coordinate, & design a creatively rich property detail profile on the property

 

Entering Property In Multiple Listing Service Database

   
81 Prepare MLS Profile Sheet — Agents is responsible for “quality control” and accuracy of listing data

 
82 Enter property data from Profile Sheet into MLS Listing Database

 
83 Proofread MLS database listing for accuracy - including proper placement in mapping function

 
84 Add property to company’s Active Listings list and submit to E-Showings and or CSS for cooperative showings

 
85 E-mail seller link to Express Gallery Tour of the property, if applicable.

 
86 Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours

 
87 Take additional photos for upload into MLS and use in flyers; Schedule Office Tour of new listing

 

Marketing The Listing

   
88 Create print and Internet ads and property detail profile and review with seller

 
89 Coordinate showings with owners, tenants, and other Realtors®.  Return all calls - weekends included

 
90 Install electronic lock box if authorized by owner and program with agreed-upon showing time windows

 
91 Respond to built-in Internet buyer network whose desired features match subject property

 
92 Prepare e-mail contact list of Top Agents having sold a home in the neighborhood in the last year. Include Sphere of Influence list and past customer list

 
93 Send targeted e-mail list a notification of new listing taken, with pictures and rich property detail

 
94 Order Quantummail.com “Just Listed” post cards & reports - sent directly to neighborhood

 
95 Prepare flyers & feedback faxes, if not on CSS

 
96 Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability

 
97 Prepare property marketing brochure for seller’s review

 
98 Arrange for printing or copying of supply of marketing brochures or fliers

 
99 Place marketing brochures in all company agent mail boxes

 
100 Upload listing to company and agent Internet site, if applicable

 
101 Company mails out additional 50 “Just Listed” notices

 
102 Advise Network Referral Program of listing

 
103 Provide marketing data to buyers coming through international relocation networks

 
104 Provide marketing data to buyers coming from referral network

 
105 Provide “Special Feature” cards for marketing, if applicable

 
106 Check listing on company’s participating Internet real estate sites

 
107 Price changes conveyed promptly to all e-mail marketing groups

 
108 Reprint/supply brochures promptly as needed

 
109 Loan information reviewed and updated in MLS as required

 
110 Feedback e-mails/faxes sent to buyers’ agents after showings

 
111 Review weekly Market Study

 
112 Discuss feedback from showing agents with seller to determine if changes will accelerate the sale

 
113 Place regular weekly update calls to seller to discuss marketing and pricing

 
114 Promptly submit price changes in MLS listing database

 

The Offer And Contract

 


115 Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents

 
116 Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes

 
117 Counsel seller on offers.  Explain merits and weakness of each component of each offer

 
118 Contact buyers’ agents to review buyer’s qualifications and discuss offer

 
119 Deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible

 
120 Confirm buyer is pre-qualified by calling Loan Officer

 
121 Obtain pre-qualification letter on buyer from Loan Officer

 
122 Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date

 
123 Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent

 
124 Fax copies of contract and all addendums to title company

 
125 When an Offer to Purchase Contract is accepted and signed by seller, make 4 copies of signed offer for seller, buyer, buyer’ agent, Title Company and keep the original

 
126 Make 4 copies buyer’s earnest money check and keep original check for Title Company

 
127 Call Title Company for pick-up of contract and receive receipt

 
128 Deliver copies of fully signed Offer to Purchase contract to seller

 
129 Deliver copies of Offer to Purchase contract to Selling Agent

 
130 Fax or e-mail copies of Offer to Purchase contract to lender

 
131 Provide copies of signed Offer to Purchase contract for office file

 
132 Advise seller in handling additional offers to purchase submitted between contract and closing

 
133 Submit change of status of property in MLS

 
134 Update CSS of status of property

 
135 Review buyer’s credit report results — Advise seller of worst and best case scenarios

 
136 Provide credit report information to seller if property will be seller-financed

 
137 Assist buyer with obtaining financing, if applicable and follow-up as necessary

 
138 Coordinate with lender on Discount Points being locked in with dates

 
139 Deliver unrecorded property information to buyer such as “Information from other sources”, i.e. utilities to buyer.

 
140 Assist buyer with obtaining insurance for home/car/flood/life, etc.

 
141 Order septic system inspection, if applicable

 
142 Receive and review septic system report and assess any possible impact on sale

 
143 Deliver copy of septic system inspection report lender & buyer

 
144 Deliver Well Flow Test Report copies to lender & buyer and property listing file

 
145 Verify termite inspection ordered

 
146 Verify inspection ordered, if required

 
 

Tracking The Loan Process

   
147 Confirm Verifications Of Deposit & buyer’s employment have been returned

 
148 Follow loan processing through to the underwriter

 
149 Add lender and other vendors to contact list so agents, buyer and seller can track progress of sale

 
150 Contact lender weekly to ensure processing is on track

 
151 Relay final approval of buyer’s loan application to seller

 
     

 

 

Home Inspection

 

 
152 Coordinate buyer’s professional home inspection with seller

 
153 Review home inspector’s report

 
154 Enter completion into progress report

 
155 Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract

 
156 Ensure seller’s compliance with Home Inspection Clause requirements

 
157 Recommend or assist seller with identifying and negotiating with contractors to perform any required repairs

 
158 Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed

 
 

The Appraisal

 


159 Schedule Appraisal, if applicable

 
160 Provide comparable sales used in market pricing to Appraiser, if requested

 
161 Follow-up on Appraisal

 
162 Enter completion into progress report

 
163 Assist seller in questioning appraisal report if it seems too low

 
 

Closing Preparations and Duties

   
164 Contract is signed by all parties

 
165 Coordinate closing process with buyer’s agent and lender

 
166 Update closing forms & files

 
167 Ensure all parties have all forms and information needed to close the sale

 
168 Select location where closing will be held

 
169 Confirm closing date and time and notify all parties

 
170 Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates

 
171 Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing

 
172 Research all tax, HOA, utility and other applicable pro-rations

 
173 Request final closing figures from closing agent (attorney or title company)

 
174 Receive & carefully review closing figures to ensure accuracy of preparation

 
175 Forward verified closing figures to buyer’s agent

 
176 Request copy of closing documents from closing agent

 
177 Confirm buyer and buyer’s agent have received title insurance commitment

 
178 Provide 1st American Residential Service Contract for availability at closing

 
179 Reviews all closing documents carefully for errors

 
180 Forward closing documents to absentee seller as requested

 
181 Review documents with closing agent

 
182 Verify earnest money deposit check cleared from closing agent

 
183 Coordinate this closing with seller’s next purchase and resolve any timing problems

 
184 Have a “no surprises” closing and present seller a net proceeds check at closing

 
185 Refer sellers as Outgoing Referral to Corporate Relocation Department at their destination, if applicable

 
186 Change MLS listing status to Sold.  Enter sale date and price, selling broker and agent’s ID numbers, etc

 
187 Close out listing in all appropriate files

 
       

Follow Up After Closing

 

 
188 Call client to make sure he experienced a smooth move and to execute an post closing needs he may have

 
189 Submit physical address and/or e-mail address of client for follow-up survey on customer satisfaction

 
190 Answer questions about filing claims with 1st American Service Contract, if requested

 
191 Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied

 
192 Respond to any follow-on calls and provide any additional information required from office files

 

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Hope this helps.  Need more, have questions, comments, concerns or recommendations?  Give me a call:  Ken Brand 832-797-1779

 

 

 

 

 

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What websites should a real estate homeowner or seller use to market their “For Sale” property?

by Ken Brand on August 12, 2008

panel5_image1-300x240 What websites should a real estate homeowner or seller use to market their For Sale property?Internet Marketing For Sellers Is Pretty Important.  Sorta Like Oxygen.

According to the National Association of Realtors® 2007 Profile of Homebuyers and Homesellers, 84% of home buyers used the Internet as a source to find a home. Add to this fact that Houston and The Woodlands are experiencing International growth, selling a home in the Greater Metropolitan Houston area and The Woodlands is more successfully achieved through broad-based international web site marketing. (Click here to enlarge picture above)

At Prudential Gary Greene, Realtors®, we broadcast our listings to the following web sites:

  • Google.com - Visitors searching for homes in The Woodlands and Houston can find property listing in a sea indexed web sites
  • GaryGreene.com - Viewers can custom search the entire Houston MLS by their own selection of features. GaryGreene.com is the most frequently visited real estate company web site in Houston.
  • REALTOR.com® - Our listed properties also benefit from added exposure through REALTOR.com. Realtor.com is the most frequently visited real estate Web site in the world.

Once our property listing are featured on Realtor.com, they’re also displayed on the following partner sites:

CompuServe.com Juno.com Netscape.com
Excite.com Move.com NetZero.com
Iwon.com MSNHouseandHome.com WallStreetRealEstateJournal.com
  • Har.com - har.com is the point of origination of your listing once it is uploaded to MLS. A powerful way to leverage the scale of har.com is to work with a Prudential Gary Greene, Realtors® agent. We get more leads from har.com because we have more listings than any other broker in Houston.
  • Trulia.com - Your property will be featured on this specialized search engine. Trulia.com helps rank our listings high on the major portals, like Google.com, Yahoo.com and many other sites where buyers search for properties. Trulia.com sends interested buyers to our listing agents.

We also submit properties to these Web sites:

Cyberhomes.com HoustonChronicle.com RealEstate.com (registered buyers)
FrontDoor.com (HGTV) JustListed.com (registered buyers) Roost.com
Homes.com LendingTree.com (registered buyers) Yahoo.com
Homescape.com Oodle.com Zillow.com
Houston.com Propsmart.com

That’s a ton of broadcast power. You never know where the qualified buyer for a property will come from…China, LA, South Africa, Alaska, New York City or next door. If we can answer any questions, give me a call: Ken Brand - 832-797-1779

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The Woodlands Texas - Real Estate Market Activity Report - July/August 2008

by Ken Brand on August 5, 2008

It’s a wacky real estate market. If you’re thinking of buying or selling real estate, or you own real estate in The Woodlands Texas, reading these reports will help illuminate the foggy situation and educate you with local facts.  Having said that, keep in mind that these statistics represent The Woodlands real estate market in general.  Real estate is hyper-local in nature.  Before making decisions, you’ll want a savvy real estate agent to diligently research the up to the moment real estate data for your specific neighborhood.

Items of note:

1.  Sales Prices are stable.  Prices have not fallen. Thankfully, The Woodlands real estate market is not the Arizona, Florida or California real estate market.  Buyers looking for the deal of the decade will be disappointed.

2. Real estate economists believe that six months of available “For Sale” listing inventory represents a balanced real estate market.  Over six months of real estate inventory is considered a buyer’s market, less the six month of real estate inventory equals a seller’s market.  Months supply of inventory in The Woodlands has rock steadily flown below five months for two years running.

Take Away = Real estate sales prices are unlikely to fall.  If you’re a buyer and find a property you like, take action, don’t wait, interest rates are expected to rise, so are prices.

3. Oddly, while months supply of inventory is low and sold prices creep higher, the total number of contracts written is lagging behind 2007 totals.  The average number of days on the market for active listing inventory is in the mid 80 day range.  The average number of days on the market for properties that closed in July was 57 days.  

Take Away = If you’re a serious seller and you need to move, analyze the data, consider that seasonally, there will be fewer qualified buyers in the market place now through early next year.  Make adjustments to marketing, merchandising, staging and pricing today.

4.  Real estate agents, the market is a challenging and a shift shaping one where prices are holding steady, inventory is higher and sales are fewer (compared to last year), if you want to prosper, you’ll have to work smarter and harder than you have in the past.  You’ll have to deliver better, more effective results to please more clients and earn more referrals and recommendations.  You’ll want to move some of your marketing investment from old world media like magazines and newspaper and invest in internet broadcasting and advanced property display promotion and merchandising.

Below, you’ll find more data - Average Sold Prices, Days On Market, Months Supply Of Inventory and Market Share Results by Real Estate Broker.

That’s my two cents.  any questions or comments, leave me a comment, send an email or give me call, Ken Brand 832-797-1779

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Your property is For Sale? Should you reduce the PRICE? It depends, either way, make an educated decision.

by Ken Brand on August 4, 2008

You property listed “FOR SALE” and you’re wondering if you should reduce your asking/listing price.

Here are four key things to consider in answering the question of price reduction.  As an example, I’m going to include some statistical information for the market I work and play in, The Woodlands, Texas.  The philosophical approach using accurate data will work in all real estate market. 

Let’s start with a few important qualifiers before we dive into the hard facts.  Things that effect salability you probably know; location, condition, price, marketing/advertising.  You can’t change the location, let’s assume you’ve taken smart steps to merchandise and stage your property and you have a savvy real estate agent marketing/advertising/promoting like a crazed banshee.  What’s left?  Adjust the price. 

All sellers grapple with the difficult task of pricing.  Here’s four factors to help you decide intelligently

1.  Find out what the Average Number Of Days On The Market is for all “active listings” in your general market.  You should also narrow it down to your price range and even your specific neighborhood. (A savvy real estate agent can provide you with this information.)

EXAMPLE:  The Average Number Of Days On The Market (ADOM)” for all active listing inventory (908), in all price ranges, is 85 Days. (The Woodlands, Texas - 10:25AM, August 4th, 2008)

Let’s say you had your property listed For Sale at $549,000 in The Woodlands, Texas.  The ADOM for all actively listed properties between $500,000 - $600,000 is 91 Days.  In this example, using your data for your property in your market area, if your property has been on the market longer than the average - Adjust The Price Now!  Do it today.

What’s the first question a buyer asks when they walk through your door?  Answer:  How long has this home been on the market?  Don’t let the answer be, “longer that average”.

2.  Find out what the Average Number Of Days On The Market is for all Closed Listings in your general market for the last 30 days.  These ADOM numbers from closed sales will reflect buyer activity (contracts written) from 30 to 60 days ago.  This number will tell you what ADOM were for properties that qualified buyers choose over all the other available homes.

EXAMPLE:  In The Woodlands, Texas during the month of July there were 255 Closed Sales, the Average Number Of Days On The Market was only 55 days.  Using the same mythical listing price of $549,000 the ADOM is 65.  If you’re seriously motivated and you want to move and your property has been on the market for more than 55 days…you would ACT NOW.  

3.  Take a look at the seasonal pattern for your area.  In our area, as you can see from the graph below, New Contracts Written peak in May, June and July.  Buyer activity naturally ebbs as school begins and the holiday season kicks off.  This means there will be fewer qualified buyers in the market place.  If you want to be one of the sales that happens next, consider a price adjustment today, not next month.

4.  Consider how showing appointments are trending in your market place.  Taking into account the seasonal flow of qualified buyer traffic, is there any reason to believe that more buyers will appear or enter the market place?  If the answer is no, adjust you price today.

OK, that’s alot to swallow, it’s bitter too.  Experience tells us it’s better to take action today than regret inaction tomorrow.  Please keep in mind that this all assumes that you have taken dramatic action to merchandise/stage your property appropriately and you have a savvy real estate agent marketing like a whirlwind. 

Any questions, feel free to give me a call, Ken Brand, 832-797-1779 or shoot me an email or leave me a comment.

Thanks.

Bonus:  If you’re a data freak or a property owner in The Woodlands, Texas or both, you might enjoy parsing  this collection of reports.
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