From the category archives:

Selling Smart

Getting Your Sold Listing To Appraise. The In’s and Out’s, and New Fannie Mae Property Appraisal Guideline Developments.

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on July 15, 2010

Property Appraisals Gone Wrong

Woo-hoo!!!  Your listing sold, let’s throw a party.  Whoa.  Not so fast.

Why?

Because you still have to jump the Property Appraisal Hurdle.

The story of crappy, inaccurate, low property appraisals is all too common.  Here’s how it works wrong*.

The seller, and the buyer, agree on a price and terms for the property.  Let’s say $257,000.  Days before closing, the property appraisal comes in at $225,000.  This is not good and there are 4 options:

  1. Seller agrees to amend the sales price to match the appraisal price, everyone proceeds to closing.  The seller nets $27,000 less, the buyer gets the property for $27,000 less than the thought it was worth.
  2. Seller will not agree to amend the sales price to match the appraisal price, buyer may proceed to closing by adding $27,000 to their original down payment.  Seller is happy, buyer had to invest an additional $27,000 in cash.
  3. Seller and buyer negotiate a combination of a lower price, and more down payment.
  4. Seller refuses to amend the sales price, buyer refuses to invest more cash, the sale is terminated, and the earnest money deposit is refunded to the buyer per paragraph 4. A. (1) of the TREC ONE TO FOUR FAMILY RESIDENTIAL CONTRACT (The Great State of Texas).

* These are the typical options.  Each transaction is as unique as the agreed upon terms of the contract.  To fully understand the in’s and out’s, ramifications, consequences and repercussions of your transaction, consult with a REALTOR® Pro.

Why Appraisals Go Wrong

Sometimes things go wrong because the property value really isn’t there, and the appraisal is accurate.  Generally, this is not the case.  Usually, the property appraisal comes in low because the appraiser is not  familiar with the specific hyper-local market of the subject property, and is using inappropriate comparables.   Sometimes, after reviewing property appraisal, the lending underwriter decides to adjust the property appraisal downward on their own, because they’re overly cautions.  And there are other odd reasons too.  Thankfully, there’s some official help on the way, read on.

What You And Your Listing Agent Can Do

Generally, appraisers want to do a good and accurate job.  It’s OK for the listing agent to provide the appraiser with additional, and detailed information.  For example, recent relevant comparable closing data and a list of interior features, upgrades and enhancements.

What Positive Changes Is Fannie Mae Making?

This ARTICLE from the National Association of Home Builders outlines some of the positive changes.

Appraised Value and Appraisal Deficiencies. The new guidance bars lenders from making unilateral changes to appraisal reports, and only the appraiser who conducted the valuation is permitted to change the report.

Appraisal Selection Criteria. Fannie Mae previously followed USPAP (Uniform Standards of Professional Appraisal Practice) guidelines that enabled appraisers to accept appraisal assignments when they lacked the appropriate knowledge and experience to complete the assignment. These guidelines provided procedures on how the appraiser could gather the information needed to complete the job. The new policy no longer allows the flexibility of the USPAP, specifying that lenders can only use appraisers who are knowledgeable and experienced in appraising specific property types located in a given market. The appraisers also must have access to appropriate data sources.

Selection and Use of Comparable Sales, Including Foreclosures and Short Sales. Effective immediately, an appraiser who believes a foreclosure or short sale is an appropriate comp must identify any differences between the distressed home and the subject property — such as the condition of the property and whether any stigma is attached to it.

HVCC and AMC/Appraiser Communication Guidance. The new guidance clarifies that neither the Home Valuation Code of Conduct nor Fannie Mae requires the use of Appraisal Management Companies.

You can read the entire article by clicking HERE.

The Official Fannie Mae Word On Property Appraisal Issues / Appraisal Guidelines

If you’d like to read all the Fannie Mae details – Click HERE, or on the picture below.

Click to get all the details.

Thanks for reading.  If we can help you with anything real estate related, give us a call.  My cell is:  832-797-1779.

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Cheers.

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What’s The Real Estate Market Like In The Woodlands TX. Is there an Over-Supply of Homes For Sale?

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on June 6, 2010

The Woodlands Texas Real Estate Report

Months Supply Of “For Sale” Listing Inventory – June 5th, 2010

Buyers or Sellers — Who Rules According To Months Supply Of Inventory?

According to real estate economists, 6 months supply of For Sale Inventory represents a balanced market.  A higher number means it’s leaning towards a buyers market, less of course would be a sellers market.

Here’s the thing, these numbers represent big averages across The Woodlands.  Real estate is hyper local in nature. Market conditions for your specific property, in your specific neighborhood may be different that the big average you see below.  To find out, contact a Realtor Icon and have them run an up to the minute, on-target market report for you.

June 5th, 2010 – Months Supply Of For Sale Listing Inventory – The Woodlands TX

PRICE RANGE.  .  .  .  .  .  MONTHS SUPPLY OF LISTING INVENTORY

$000,000 – $200,000 . . . . . . . . . . . . . . . . . . . .   4.8

$200,001 – $300,000 . . . . . . . . . . . . . . . . . . . .   4.9

$300,001 – $400,000 . . . . . . . . . . . . . . . . . . . .   5.9

$400,001 – $500,000 . . . . . . . . . . . . . . . . . . . .   6.6

$500,001 – $600,000 . . . . . . . . . . . . . . . . . . . .   6.8

$600,001 – $700,000 . . . . . . . . . . . . . . . . . . . .   8.0

$700,001 – $800,000 . . . . . . . . . . . . . . . . . . . .   8.4

$800,001 – $900,000 . . . . . . . . . . . . . . . . . . . .   8.6

$900,001 – $1,000,000 . . . . . . . . . . . . . . . . . .   13.9

$1,000,001+ . . . . . . . . . . . . . . . . . . . . . . . . . .    21.2

What’s It Mean?

6 months supply represents a balanced market.  A higher number means it’s leaning towards a buyers market, less of course would be a sellers market. Things that affect salability and competitive positioning of the property include, marketing, merchandising/staging/presentation and pricing. Tweak and amplify those three factors and you’ll be one of the successful sellers attracting a qualified buyer.   Ignore one; two or three of the salability factors and the property will languish.  Before you pick a list price for your property, watch this video.

Keep in mind; while this snapshot provides a more refined picture, what is happening in your neighborhood could very well be different. (Months Supply Of For Sale Inventory is how long it would take for the current For Sale inventory to sell if no new inventory came on the market and the velocity of sales remained the same.)

If you’d like an up to the minute Market Analysis for your property and neighborhood, let us know.

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Is now the time to buy or sell in The Woodlands TX? No BS. Facts and Figures.

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on May 10, 2010

YES.  It’s Time To Buy or Sell, If….

I know.  I’m in the real estate business, you’d expect me to say yes.  Here’s why I think “YES”.

If you’re a seller:

Inventory is you friend.  As you can see from the reports below.  You have competition, but it’s not out of control, or flooded with REO (like in some markets your read about – think sand states), there is less new construction competition and lastly, as you can read in this report.  The next 127 days or so will be your best opportunity.  More buyers write contracts in May, June and July.

If you’re thinking of selling, go for it.  If you’re property’s for listed now, make sure you’re positioned, marketed, priced and merchandised to stand out.

Keep in mind written contracts in April were 29.95% ahead of April 2009.  April 2010 = 269.  April 2009 = 207.

If you’re a buyer:

There’s a healthy selection of inventory to choose from.  As you can see from the reports, Sold Prices have been stable for two years.  It’s no secret the economy is on the rebound.  Prices aren’t going to fall and most likely, with record breaking sales activity (written sales up 29.95% in April) prices may begin to rise (supply & demand).  Mortgage rates are still super low.  Everyone on planet earth predicts higher mortgage rates.  If you find something you like, take action.

If your a REALTOR Icon:

Well.  It’s simple.  The next 127 days are the best you’ll see all year.  Get crack’n.  If I can help you, let me know: Ken Brand 832-797-1779.

Here’s the collection of reports.  Enjoy.

PS. If you find this information helpful, please feel free to share it with your friends. You can email it, Twitter share it, or share it on Facebook by clicking on the like button below or the blue “Share” button at the top. Thanks.

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Realtor Icon Top Performers – The Woodlands TX, March 2010

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on April 14, 2010

It’s a challenging real estate market.  Everyone knows that.  The keys to success are more important than ever.  Knowing what others don’t and doing what others won’t is how we surprise our clients and smoke the competition.  Take a look at these results from the 1st Quarter.  Then join me in congratulating our Top Performers for March.

March Top Performers – Prudential Gary Greene, Realtors / The Woodlands TX

New Listings Taken

Individual Top Performer, Dollar Volume – Kathi Frank

Individual Top Performer, Units – Anthony Garcia

Team Top Performers, Units & Dollar Volume – Michele Flory & Co.

New Listings Taken – 2+

Michele Flory & Co – 9

Team Davila & Anthony Garcia – 5

Melanie Aubrey, Brad Carlson & Charlie Haynes – 3

Katie Cooper, Team Drummond, Courtney Foster,

Kathi Frank and Anne Werner – 2

New Sales Written

Individual Top Performer, Units – Brad Carlson

Individual Top Performer, Dollar Volume – Katie Cooper

Team Top Performers, Units & Dollar Volume – Michele Flory & Co.

New Sales Written – 2+

Michele Flory & Co – 8

Brad Carlson – 6

Katie Cooper & Melanie Aubrey – 5

Team Davila, Kathi Frank, Lisa Lane & Becky Riggins – 3

The Woodlands Township Team, Linda Davis, Courtney Foster,

Deborah Hall, Joy Otrey, Allison Simmons & Karen Upp – 2

New Sales Written – $400,000+

Michele Flory & Co. – $2,00,000+

Katie Cooper – $1,200,000+

Brad Carlson – $1,100,000+

Lisa Lane & Melanie Aubrey – $900,000+

The Woodlands Township Team – $800,000+

Kathi Frank – $600,000+

Becky Riggins & Allison Simmons – $500,000+

Closed Sales

Individual Top Performer, Dollar Volume – Brad Carlson

Individual Top Performer, Units – Anthony Garcia

Team Top Performers, Units & Dollar Volume – Michele Flory & Co.

Company Wide Top 20

#3 – Michele Flory & Co.

#16 – Katie Cooper

You can reach all our team members a 281-367-3531

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Tips On Preparing Your Home For Sale – How To Enhance The Perceived Value In The Eyes Of The Buyer.

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on April 7, 2010

Let’s Face Facts

If your going to sell your property, you need to know it’s a competitive home selling market.  It’s nothing to worry about.  It’s a fact we should respect.  Instead of getting all worked up and anxious, let’s use our heads, our imaginations and our commitment to position ourselves ahead of the competition.  If we do that, we’ll create a successful and timely sale.

Let’s review some facts and buyer behavior.

Who’s Your Competition?

Every home a qualified buyer views when they view yours is competition.  Don’t forget new construction.

Being Chosen Is A Three Trick Affair.  Is Your Property Choosable?

Trick One

Prospective buyers are surfing the Internet, searching, dreaming and choosing properties their next dream home.  They search like you would.  Price range, bedrooms, commute, baths, yard size, layout, design, location, schools, size, etc.

No surprise there.  But here’s the trick, what prospective buyers choose to see is determined by the pictures.  The more on-line pictures, the more your property will be viewed.  If the pictures are sweet and the property shows dramatically, especially compared to others they’re viewing, the odds of it being chosen as “one to include and view” go WAY UP.  Properties with fewer pictures or lame pictures that don’t create interest, curiosity or desire get kicked to the curb.  You do this too, right?  To insure your property is selected to “view” instead of “ignore”, use the Checklist below to prepare your property to both Show and Sell.  Plus make sure you have great looking photos for you on-line marketing broadcast.

Trick Two

You must seduce the buyers agent.  The buyer agent scours the MLS data base looking for gems.  The buyers agent doesn’t want to look like an idiot.  The buyers agent increases their odds of looking like a hero by choosing the best properties for their buyers to view.  The key to being included in buyer agent showings are the same as Trick One.  Use the Checklist below to prepare your property for showing and selling and make sure you have excellent photos posted to your MLS property information profile.  Even if the buyers agent shows the home and their buyer doesn’t make an offer, if your property shows supremely, the buyer agent will remember it, and include it in future showings.  Amen.

Trick Three

Congratulations, you’ve successfully completed Trick One and Two, your property is being show.  My friends, like all areas of life, this is where smart and thoughtful pays off.  When the buyer agent arrives, qualified buyer in-tow,  it’s time to impress.  Imagine a showing as a Job Interview for your dream job.  If you want seduce and seal the deal, you have to pay attention to the details.  If you’ll use the Checklist below and methodically evaluate and execute, inside and outside, top to bottom, you’ll position yourself for a faster and more profitable sale.  You’ll be chosen.  Yea!

Here’s the Checklist.  Get to work and win.

Prepare Your Home For Sale – Things To Do Checklist.

View more presentations from Ken Brand.
If you have any other questions about the home selling process, or real estate in general, give me a call – Ken Brand 832-797-1779.
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Home Sellers – Money Doesn’t Grow On Trees. One Way To Choose Fact Over Fiction Is SP to OLP %.

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 on April 6, 2010

Who To Choose?

When listing your property for sale, it’s wise to choose intelligently.  One of the challenges, separating fact from fiction.   Everyone you interview has a blah, blah, we’re awesome, we’re King-Pins, choose us story.  We have ours too.

But here’s the deal.  How do you figure out truth from un-truth?   There should be some way to document the facts, a factual fact, something that would physically and factually demonstrate that there was a difference between brokers stories and true results.

Here’s a thought.  One measurement you might consider is Sold Price to Original List Price Percentage.  The higher the percentage, the higher the net proceeds for the seller.  In The Woodlands Texas, according to Houston Association of Realtors, MLS (Multiple Listing Service), our beehive of Realtor Icons achieved an average of 96.5% for the first quarter of 2010.  As you can see from the graph below, we lead all of our competitors.

This is big because the Average Sold Price for April Closed Sales was $334,590.  Doing the quick math, we’re talking about almost $7,000.  Like we both know, money doesn’t grow on tree.  Choose a Realtor Icon with Prudential Gary Greene, Realtors – The Woodlands Office.

You can download the report in .PDF format if you’d like – Click HERE.

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3 ASAP Must Do’s For Listed Home Sellers and Their Icon Listing Agents.

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 March 19, 2010 Read the full article →

What To Consider When Pricing Your Property For Sale. The What’s, Why’s and How’s Of Creating A Useful CMA (Competitive Market Analysis)

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 March 19, 2010 Read the full article →

Wondering What The Real Estate Market Is Like In The Woodlands TX? Here’s The Report.

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 March 12, 2010 Read the full article →

What Is The Average Sold Price For Homes In The 77381 Zip Code – The Woodlands TX

by Ken Brand, Sales Manager - Prudential Gary Greene, Realtors / The Woodlands TX / Cell: 832-797-1779 February 22, 2010 Read the full article →
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