I’ve been invited to share some what’s happening in the real estate market today and how best to maximize your opportunity and satisfaction in a lava hot Seller’s Market. Here’s my story.
January 1st to December 4th Sold Statistics – The Woodlands TX
Pocket Listings, Buyer-Needs Networks and First-To-Know Lightning Alerts
As I write this at 7:07 p.m. on December 2nd our Multiple Listing Service (MLS) shows only three hundred and eighty nine active listings in The Woodlands priced from $129,500 to $19,000,000. This Twiggy thin inventory equals only a 1.7 Months Supply Of Inventory. This means that if yesterday’s velocity of sales continued and zero new listings were added to the inventory, every for sale home would be under contract in 1.7 months.
Whether you’re a buyer or a seller, winning in this muscular seller’s market requires some adaptable thinking and modern market success strategies.
With the positive cascade effect of corporate relocation and rampant retail, residential and commercial construction growth, we expect 2014 to present the greatest opportunity for the informed and connected and corresponding disappointment and sharp angst for the uninformed and unprepared. This information will help you un- derstand how to position yourself for success now and in 2014.
Between July 20th and October 20th there were six hundred and seventy five sold properties* in The Woodlands. One in three sold at full list price or above. One in six sold within seventy two hours. Here’s a couple of pictures.
Whether you are a buyer or a seller, how you go about creating your best possible outcome is different today. Smart strategies that worked faithfully in yesterday’s buyer’s market will lead to frustration and failure in today’s sellers’ market. To win in today’s sellers’ market you need modern success strategies.
Here are a few modern day strategies that will forward your success and position you ahead of your less informed selling and buying competitors.
Pocket Listings and Private Sales
A Pocket Listing is a property that has been formally listed For Sale via a signed Exclusive Agency Listing Agreement.
Before a new listings’ property information hits the mass market via the Multiple Listing Service (MLS) the seller agrees to allow privately scheduled showings, may consider offers and execute a contract before the property is made available to the mass public market.
Prior to MLS upload Pocket Listings are promoted by the listing agent to a private network of top performing selling agents via eMail broad- cast, text message, phone calls and personal conversations. Buyer’s agents with qualified buyers arrange viewing appointments. When a match is made offers are negotiated, contracts are signed, escrow opened and everyone proceeds smiling to closing. When a property does not sell during the Pocket Listing period conventional marketing ensues.
If you’d like more information about Pocket Listings plusses and minuses contact your favorite Gary Greene agent directly or call them at the office: 281-367-3531.
Pocket Listing positives for the seller:
Lock in the satisfaction of getting your price and your terms.
Avoid the supreme hassles of preparing and disappearing for relentless multiple showings over multiple days, weeks, years.
A loud Pocket Listing whisper campaign announcing the date and time of your open-for-showings public debut helps increase the number of prospective buyers who will view the property. More buyer tours increase the odds for a faster sale, a higher price and most favorable terms. A Pocket Listing campaign that includes a broadcast to announce “Coming Soon” inventory allows agents working with eager buyers to arrange their busy schedules to allow for viewing as early as possible. The more prospective buyers that view the property, the higher the probability for a supremely successful sale.
To discuss this strategy in detail contact your trusted Gary Greene agent directly or at the office: 281-367-3531.
Pocket Listing disadvantages for the seller:
Broadcasting a new listing to the largest possible pool of qualified buyers creates a higher probability of attracting the best possible buyer for the property. Limiting exposure shrinks the buyer pool. A smaller buyer pool may not yield the highest possible sales price or best possible terms.
Summary: If you would be happy to sell your property for a price and terms set by you and you want to avoid the hassles of preparing and disappearing for multiple showings over multiple days, consider a Pocket Listing strategy. Even if you choose not to consider private showings, having your agent pre-promote with a “Coming Soon” strategy will provide an opportunity for more buyers to arrange their schedules to be available on the day your listing appears online and showings begin. The more viewers the better.
If you want full details on how to strategically pull the trigger or pass on Pocket Listing strategies contact your Pro Gary Greene agent directly or at the office – 281-367-3531.
Pocket Listings advantages for the buyer:
In this low inventory seller’s market, choosing a buyer’s agent who is connected to the local Pocket Listing agent network may provide you knowledge about listing inventory that is unknown to the army of buyers who may be looking for the same thing you are. More selection is better.
In addition to plugging yourself into the Pocket Listing information network for advance notice about new or “coming soon” listings there are a couple of other strategies you should know about; First-To-Know Lightning Alerts and Buyer-Needs Network.
First-To-Know Lightning Alerts
Tell us exactly what you’re looking for and we program our software to recognize and instantly alert you the moment a brand new listing meet- ing your specific criteria (location, style, design, amenities, etc.) makes it’s debut on the Multiple Listings Service (MLS). For example, when a new listing matching your criteria is entered into the MLS system at 1:27pm, kaboom, you receive an instant eMail alert with all the available property details and pictures at 1:29pm (give or take a minute or two). If you want to be the first-to-know about properties that match your dream home criteria before everyone else, you’ll want to use Lightning Alerts. The service is free, automatic and you can opt out with one click.
If you want First-To-Know Lightning Alerts contact your favorite Gary Greene Pro directly or call them at the office: 281-367-3531.
Buyer-Needs Network Strategy
This strategy is sort of like the Pocket Listing Strategy for sellers, except it works for Buyers.
Tell us exactly what you are looking for in your new home (style, design, location, amenities, schools, etc.). We condense your needs into a concise Buyer-Needs profile (protecting your identity and private information) and broadcast your Buyer-Needs request to other top performing listing agents who may have Pocket Listing inventory, private sale opportunities and ”Coming Soon” listings that match what you’re looking for. Buyer-Needs are broadcast via eMail, text message, phone calls, personal conversations. Also, we exchange Buyer-Needs via our Better Homes And Gardens Real Estate Gary Greene company wide online bulletin board, which connects over eight hundred pro real estate agents throughout the Greater Houston Area.
Using the Lightning Alert and Buyer-Needs Network Strategies will help you find out about hot new listings inventory before your less informed and unconnected home buying competitors. To discuss how to get started and tap into insider information, contact your trusted Gary Greene agent directly or call them at the office: 281-367-3531.
Summary: New Seller’s Market Conditions Require New Success Strategies
Whether you are a buyer or seller, new strategies are required to maximize and speed your success and satisfaction. If we can be helpful, please call on us: 281-367-3531.
Thanks for reading. If I can be helpful let me know – Ken Brand 832-797-1779