As a real estate agent, what is the best way to tell a client they are priced too high and need to reduce it?

I was so fortunate to have the cool people at DailyBrink.com ask some interesting questions relating to my book Less Blah Blah More Ah Ha.  Here’s one of them.

As a real estate agent, what is the best way to tell a client they are priced too high and need to reduce it?

The best strategy is to submerge yourself in an over-abundance of up-to-date information and make an unshakeable personal commitment to share the truth, the whole truth, and nothing but the truth — even when it stings like hell and people flip out in anger. You must know the building blocks to understanding competitive market conditions: price, condition, location, motivation, sale terms, and days on market for competing active listings, sales pending, and recent closing.

My best advice is know everything about the local market. Show what you know, demonstrate and share with confidence and compassion. In some cases it’s helpful to physically take the seller on a tour of competing properties so that they can experience the competitive landscape from the eyes of a buyer.

Here are there rest of the questions I answered at DailyBrink.com – Click HERE to read the whole article.

You’ve said that the way real estates agents are taught how to sell is “lame, rude, and unsmart in today’s culture.” Could you elaborate on that?

What would your ultimate advice for new agents in this market be, especially at such a particular moment in time?

You’re incredibly savvy when it comes to your social media, with a lot of activity on Facebook and Twitter. What does this have to do with the real estate world?

You’re incredibly savvy when it comes to your social media, with a lot of activity on Facebook and Twitter. What does this have to do with the real estate world?

It seems like you’re on a mission to help people. Is that partly because Ken Brand sounds like the name of a superhero?

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Thanks for reading.  Cheers.