Google announced a big real estate move about two hours ago: listings can now be viewed on any Google Map by clicking on the “More” button, a position heretofore reserved for photos, transit information and other overlays.
Here’s what it looks like:
Read the full post from Google here.
A shiver of anxiety went through the industry four months ago when Google announced that it was, as I said at the time, “making real estate search on Google Maps slightly less obscure.” I did not think much of it. International online real estate sites, which actually charge brokers and agents to display listings, had a lot to worry about. Not so much in the states.
This, though, is a bigger deal. Real estate is no longer relegated to the sleepy backwater of Google Base, or appended to real estate-specific queries. It’s there on every Google Map.
That means a lot more eyeballs on listings via Google. While I still do not think this is earth-shaking for online real estate, it does make things a little more interesting.
More thoughts to follow.
Posted via web from Ken Brand’s – Random Thought Particles From The Woodlands TX
{ 2 comments }
While it's a bit more accurate than some online tools I have seen, in my zip code it does still show a bunch of pending and sold homes as available. A worthy effort, but still likely to result in frustrating phone calls and meetings where I explain that Google is wrong, and we can't go tour that home.
While it's a bit more accurate than some online tools I have seen, in my zip code it does still show a bunch of pending and sold homes as available. A worthy effort, but still likely to result in frustrating phone calls and meetings where I explain that Google is wrong, and we can't go tour that home.
Comments on this entry are closed.