Ok. First. I know you know.
Why are home buyers and home sellers sitting frozen on the fence? Depending on your zip code, there could be as many reasons as…..well as there are zip codes. If you’re a real estate agent in the Greater Houston Area or The Woodlands, Texas, here’s my half glass full opinion.
Thankfully, our local economies are relatively strong, but Wall Street High Finance Hucksters have RickRolled main street and the cold acid of Post/Present Traumatic Syndrome is searing our attitudes. Today, we all feel the strangle of fear, the cold sweat of uncertainty and the stymied frustration of wondering….what shoes will fall from the sky next. Today we are living in a physic-pain minefield. Next month, who knows…hope springs eternal and we’re told help is on the way. Then again, “hope” is a crappy strategy…so let’s move on.
Today, (in our local markets) we aren’t seeing people lose their jobs and foreclosed homes are not swamping our real estate market. I believe what we are experiencing is what my friend Jeff Sexton shared in his recent blog post, “Right now, people’s psychic pain threshold has dipped below their real level of expendable cash – they can still afford some extra-budgetary things, but parting with the cash feels a lot more painful.”
With his blog post, Jeff steps into the dank-dark room of doom, fear and physic pain, reaches above his head, grasps the dangling silver chain and yanks it, illuminating the reality of Physic Pain and How To Bridge The Gap. For details you’ll want to read his forehead slapping ah-ah blog post…read it now, two or four times. Go ahead, I’ll wait on you.
Thanks for coming back. For my fellow career minded, service oriented Realtor Icons, please consider how you might:
1. Deepen trust.
2. Magnetize and fortify how you’re positively perceived.
3. Evaluate and recreate what messages you whisper and yodel.
4. Shun the lame language of Ad Speak and hug the Language of Intimacy.
5. Deliver thicker, juicier, irresistible services (remember, we live in an experience/theatre economy)
I don’t remember who said, “To become something you’ve never been before, will require you to do things you’ve never done before.” , but amen to that! What will you and I begin doing that we’ve never done before?
If I can help with anything, give me a call: Ken Brand 832-797-1779 Or if you have any bright ideas for me, I’d love to hear those too.
