Sales Jump! Are You Jumping Too? Let’s Jump!
Sales activity has jumped into high gear.
Ignore negative press and negative people. Be a Pro. Focus on the positive.
Focus on what you can control. Your attitude and activity. Your smile. Salable Listing Inventory.
Sales velocity is accelerating. Based on the 169 written sales month-to-date we project there will be 225 written sales in February – UP 10% from February 2014 when oil was over $100 a barrel!
However, digging deeper into the numbers reveals that the real action is the $700,000 and below price range. Of the 169 written sales month-to-date 151 were listed below $700,00
This is great news! Let’s go get listings.
Let’s Go Get Listings – Workshop Wednesday @ 9:45AM
You want more listings don’t ya? We can help:-) Click HERE to register on BackAgent.
Many of you have been asking if we would be repeating the workshop for the new listing presentation. Well, good news! Next Wednesday, on March 4th, Ken and I will be go over listing appointment preparation, all new presentation materials and live role play the new presentation.
If you missed the first time we shared this, or you just would like to increase your confidence by hearing it again, you can register on BackAgent to attend either one, or both of these workshops.
Feedback around this new presentation has been phenomenal! If you are ready to brush up on those listing skills, make sure you register.
Click this link to register: Listing Appointment Preso and CMA Preparation
As always, don’t hesitate to let me know if you have questions! To your success!
Which Listings Are Selling?
It natural for a seller to what to choose an aggressive listing price. Nobody want’s to leave any money on the table. The market has been HOT these past two years and hope springs eternal.
Today’s market is not last year’s market where qualified buyers fought over properties with multiple bids and over listings price offers.
Based on buyer sentiment, negative news, cautious outlooks, uncertainty about when oil prices will stabilize, slower sales have been predicted and expected. However (see sales chart above), it appears from month-to-date sales activity that while sales in general may remain steady, what’s selling is specific. Attractively priced properties are selling. Over priced listings sit sad and unsold. (see below).
As I write this, Sunday @ 6:17pm, there are 659 active For Sale listings in The Woodlands TX. Of the 659 active For Sale listings, 223 have had a price reduction. This means 1 out of 3 homes For Sale have had at least one price reduction and are remain unsold.
From January 21st to February 21st, 253 listings have gone Under Contract. 69 of the 253 had a price reduction before
going under contract. This means 7 our of 10 were priced properly when listed and 69 sellers had to reduce their price to attract a buyer. Don’t burn Days On Market and miss out on qualified buyers by testing the market with an over aggressive price, only to reduce when buyers and their agents balk and walk into the waiting arms of the properly priced competition.
Here’s a printout of all the listings currently for sale in The Woodlands that have had Price Reductions. When you talk to you sellers about pricing this printout will come in handy.
I’ll be in the office most of the week and out of the office Thursday to teach Fast Start. Robyn and I are heading out of town for the weekend where I’ll be available by iPhone if I can be helpful. Thanks for all you do. Let’s Go, Go, Go:-)